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Jumptap, a mobile advertising technologies company, announced on Wednesday partnerships with four providers of primary offline data to enable targeted mobile campaigns. According to CMO Paran Johar, it indicates a significant shift in the way mobile advertisers do business.
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YouTube’s AI slop crackdown has creators concerned, marketers cheering
Despite the potential crackdown, both creators and marketers broadly view YouTube’s updated policies as a positive move. They believe it indicates that the platform is paying attention to the ways creators are using AI — and that it’s open to AI tools that don’t result in the propagation of so-called “AI slop” videos.

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