Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
Instagram looks completely different.
The Facebook-owned photo sharing app unveiled a brand-new logo today, along with a refreshed interface, in its most dramatic redesign since it debuted five years ago. “Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form,” Instagram said in a blog post.
The brightly colored logo is a stark contrast from the new black-and-white internal design, which has been leaking out to users over the past few weeks. Both designs imitate Apple’s iOS 7 redesign that showcases flatter lines and brighter colors.
Instagram’s redesign is rolling out to its family of apps, including Layout, Hyperlapse and Boomerang. The redesign is available to download immediately.
Data from Brandwatch indicates that more people like the overall redesign, but don’t like the new logo. Of the 12,000 mentions online 58 percent are positive and 42 percent are trending negative.
More in Media
Google rolls out pay-per-value AI licensing program to publishers
Google has been quietly scaling a pay-per-value AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf.
What we’ve learned from the creator snafus at this year’s US Open
Everyone’s hating on creators at the US Open, but they’re here to stay in the tennis world, just perhaps with some adjustments.
Molson Coors ditches its TV-era workflow to move at creator speed, quadrupling engagement
Molson Coors partnered with Movers+Shakers’ new consultancy group to completely overhaul its approach to creators, and it’s working.