for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
The Financial Times wanted to be able to plan for new or emerging technology outside its normal processes, like Amazon Echo or VR. So it created FT Labs, a small group that tackles projects that don’t fit into its normal development processes, from ad blocking approaches to web-based screens. But what does FT Labs do when those projects outgrow its small team? Read about how it manages that tension, and more articles, by subscribing to the latest issue of Pulse, our quarterly print magazine.
More in Media
Media Briefing: Another AI threat emerges for publishers: the third-party scraper
A growing network of third-party web scrapers is fueling an AI content licensing market, where publisher content is scraped and sold.
The Washington Post’s Arc XP adds TollBit to help publishers make money from AI bot traffic
The Washington Post’s Arc XP adds TollBit to help smaller publishers monetize AI bot traffic, offering a path into AI licensing revenue.
Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience
Publishers increasingly embed AI tools into daily functions, especially streamlining tasks and improving the audience experience.