Only a few spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Inside FT Labs, the Financial Times’ skunkworks

The Financial Times wanted to be able to plan for new or emerging technology outside its normal processes, like Amazon Echo or VR. So it created FT Labs, a small group that tackles projects that don’t fit into its normal development processes, from ad blocking approaches to web-based screens. But what does FT Labs do when those projects outgrow its small team? Read about how it manages that tension, and more articles, by subscribing to the latest issue of Pulse, our quarterly print magazine.SUBSCRIBETOPULSE

More in Media

A measuring tape slightly open with eyes on the measure. Representing measurement for omnichannel strategies.

The IAB is developing a framework to tackle AI advertising measurement

The IAB is developing a framework to solve a big challenge in advertising: how to measure and assign credit when ads influence AI agents.

For brands, the creator ambassador is becoming a creator executive

The new creator partnership brings them into the C-Suite and seeks input and strategy, like Blenders and Jordan “The Stallion” Howlett.

Media Briefing: Ads for AI agents have a measurement problem

A wave of startups is racing to solve AI ad measurement and attribution as publishers and advertisers experiment with serving ads to agents.