When it comes to Facebook-audience size, the U.S., Germany and India are on top; but when you look at Facebook market penetration, it’s an entirely different story. According to a report from ComScore, the top two markets for Facebook by percent reach are the Philippines with Facebook reaching 93.5 percent of all Web users there and Turkey with Facebook reaching 92.5 percent of users. What is very notable, however, is the predominance of market penetration in Latin America. Five out of the top 10 Facebook markets by percent reach are in Latin America. Chile came in third with Facebook reaching 90.9 percent of all online users there. Latin America is becoming an important player when it comes to social media.
More in Media
CNN builds in-house agent infrastructure as it prepares for AI-driven media trading
In Q3, it plans to test one or two properties to see how they’re interpreted by LLMs, before turning in Q4 to buyer behavior and whether budgets are being allocated toward agent-to-agent trading experiments.
How a ‘TikTok doctorate’ made 26-year-old Griffin Johnson a venture capitalist
Griffin Johnson made it big on TikTok back in 2019, now he runs a VC firm and uses his marketing expertise in the Derby world.
Media Briefing: Publishers debate the value of AI licensing and GEO
Publishers may be gaining visibility in AI search, but execs say the lack of traffic and licensing revenue is raising doubts about the payoff.