Join us on July 30 in NYC for a breakfast & panel
When it comes to Facebook-audience size, the U.S., Germany and India are on top; but when you look at Facebook market penetration, it’s an entirely different story. According to a report from ComScore, the top two markets for Facebook by percent reach are the Philippines with Facebook reaching 93.5 percent of all Web users there and Turkey with Facebook reaching 92.5 percent of users. What is very notable, however, is the predominance of market penetration in Latin America. Five out of the top 10 Facebook markets by percent reach are in Latin America. Chile came in third with Facebook reaching 90.9 percent of all online users there. Latin America is becoming an important player when it comes to social media.
More in Media
WTF is LLM honeypotting?
Publishers and ecommerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.”
Why a once-anonymous creator unmasked herself to build a bigger media brand
Kristi Cook used to YouTube anonymously. Once she revealed her face, her account became wildly popular.
Creators are crashing through Hollywood, but there’s a ceiling
Hollywood is tapping creators for hit horror films, unique IP, and cameos, but there are limits to their star power in its current state.