Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
When it comes to Facebook-audience size, the U.S., Germany and India are on top; but when you look at Facebook market penetration, it’s an entirely different story. According to a report from ComScore, the top two markets for Facebook by percent reach are the Philippines with Facebook reaching 93.5 percent of all Web users there and Turkey with Facebook reaching 92.5 percent of users. What is very notable, however, is the predominance of market penetration in Latin America. Five out of the top 10 Facebook markets by percent reach are in Latin America. Chile came in third with Facebook reaching 90.9 percent of all online users there. Latin America is becoming an important player when it comes to social media.
More in Media
How Semafor is redefining the head of video role
As Semafor’s head of video, Adam Banicki sits at the intersection of the newsroom and the commercial team, reporting to the editor-in-chief with a dotted line to the revenue side.
Comscore data shows how AI discovery is splintering beyond ChatGPT
Comscore data shows ChatGPT losing ground to Gemini and Claude as AI citations emerge as a key visibility metric for publishers and brands.
Paywall violation ‘eviscerates’ fair use defense: What OpenAI-NYT twist means for publishers
For publishers, the newly unsealed material doesn’t just bolster their legal case; it validates years of frustration over how their work has been treated.