“For Your Amusement” is a new feature for ETC that will collect random, interesting, cool, weird stuff from around the Web that is in one way or another related to the digital media world. Check it out for a healthy serving of procrastination-inducing fodder.
GIF Time: GIFs are kind of a big thing these days. Chalk it up to millennials’ nostalgia and ironic love of the ’90s. The digital media world got its own version of the popular What Should We Call Me Tumblr in the form of this: What Happens in Media Planning. If you haven’t see it yet, you should.
Shadow Games: QR codes got a lot of buzz initially, but as it turns out they are often impractical. Here is one execution of QR code marketing from Korea’s Emart (their version of Walmart) that is actually really clever and cool. It’s called “Sunny Sale,” and it uses a QR code that only becomes visible in the middle of the day when the sun casts shadows on special three-dimensional QR code displays. (via Adfreak)
So Last Year: Wow, looks like “The Sun” is even later on the boat when it comes to Web trends. The News Corp. pub just published an enlightening article on a crazy cat craze that is sweeping the Web. (via Gawker)
GIF Time Pt. 2: Looks like there is another one specifically for agency world: This Agency Life.
Branding Gone Wrong: Richard Branson is taking things too far with this move to be closer to his Virgin Atlantic fliers. Passengers will get to drink their beverages with Richard Branson’s head floating in their cups. That’s right, Branson had special ice-cube molds made to replicate his head so that he could be with the passengers “in spirit.” Gross. (via Buzzfeed)
More in Media
AI royalties for small and midsize publishers: collective licensing’s next big play
Don’t credit OpenAI’s ChatGPT, credit corporate LLMs – enterprise RAG is what’s creating royalty revenue for publishers.
The Economist licenses its content to enterprise clients’ private LLMs
The Economist is among those to start licensing its content this way – having opened its API to corporate clients with their own data ring-fenced LLMs in August.
Media Briefing: Why some publishers are flipping their position on whether to block AI bots
Some publishers that blocked all AI bots are rethinking their stance, as AI platform traffic raises new monetization and access trade-offs.