for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
If pictures of your friends’ posts in your Facebook feed wasn’t annoying enough, imagine seeing them broadcast live. Well, that will soon become a reality.
The social network just announced that a function called Live Video, a.k.a. Facebook’s version of Periscope and Meerkat, is being tested on a “small subset” of U.S. iPhone users before eventually rolling out to everyone. Here’s what its interface looks like:
“Live video streams automatically appear in their friends’ Facebook news feeds, and broadcasts that have concluded are saved in the timeline like any other video,” Facebook wrote in a blog post.
For the past few months, Facebook has tested live video streaming on a smattering of high-profile users, like NBC’s ‘Nightly News’ anchor Lester Holt and Martha Stewart, who used it to answer Thanksgiving questions last week. Even brands, such as Bethenny Frankel’s reduced-calorie food line Skinnygirl, played with it.
Using that exposure from popular and well-followed accounts gives it a larger platform (after all, Facebook boasts 1 billion active users every day) to compete against Meerkat and Twitter-owned Periscope, two services that offer similar capabilities but on a smaller scale.
Coupled with its booming mobile usage, where it makes 78 percent of its total revenue, video is very lucrative for Facebook since it can charge advertisers more to spend on the feature. While there are no immediate plans to sell pre-roll ads on the live streams, it could be tempting option in the future.
Images via Facebook.
More in Media
Digiday+ Research: Publishers favor generative AI over predictive AI
Publishers have worked to find the right fit for AI tools, and found that generative AI lends itself better to journalism than predictive AI.
MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit
Beast Industries CEO Jeff Housenbold tells Digiday how the company is expanding and growing the monolith that is MrBeast.
‘I’m playing the long game’: Journalists are striking out alone and discovering the business is toughest beat of all
News creators have become preferred sources for younger viewers, but how do they grow and sustain their independent endeavors?