What it is: Big data analytics tackles the toughest questions marketers face, such as measuring reach and providing customer insights via online and offline sources. The approach looks at trends across vast stretches of data, online and offline, allowing marketers to uncover patterns in consumer behaviors that might be missed when insights are derived exclusively from online data or based on click-throughs.
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AI Briefing: How political startups are helping small political campaigns scale content and ads with AI
With about 100 days until Election Day, politically focused startups see AI as a way to help national and local candidates quickly react to unexpected change.
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Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal
Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox.
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Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers
Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all.