The end of the year is a time for retrospectives.
While some publishers may choose to do it by looking back at their most “popular” or “shared” (or most “ad revenue-generating”) stories, Digiday is feeling a little more meta minded.
Here’s the year in Digiday journalism, broken down by the numbers.
Times we went “inside” something: 110
Five times we told you ‘five things’ about something:
5 things brands need to know about centennials
5 things we learned about SoulCycle from its IPO filing
5 things to know about the big AOL-Verizon deal
5 things we learned about the magazines’ digital challenges
5 things we learned about the year in media deals
The number of times we used a headline trick we refer to as ‘titular colonicity‘: 1,267
We live in an age of wonders: The taco emoji has arrived
Costolo out: What agencies want to see next at Twitter
Father of the emoticon comes out swinging: I think emojis are ugly
The ‘Ice Bucket Challenge’: A case study in viral marketing gold
The number of stories we wrote about the Ice Bucket Challenge, even though it was a thing in 2014: one
The number of times we reported on emojis: 84, a 92 percent increase year-over-year
Durex wants to make a condom emoji
Finland introduces headbanger, sauna and vintage Nokia emojis
‘Exactly what we need:’ People mostly love the middle finger emoji in iOS 9.1
Agencies rendered as emojis
The times we had questions about millennials: 73
Times we wondered “how”: 351, an average of one a day, barring major public holidays
How Southwest Airlines turned social media into social business
How Crunchyroll gets 750,000 people to pay for anime
How New York Times vet Denise Warren is trying to modernize Tribune Publishing
How sports comedy site The Kicker plans to get brands involved
Bonus: This one also deploys titular colonicity:
‘In China you have to use it’: How WeChat is powering a mobile commerce boom
How often we wrote about publishers
Our favorite confessions quotes:
I think every smart salesperson knows who the people on their lists are that need to be gifted in order to grease the wheel. We call them media whores. — Confessions of a publishing ad exec
I can’t imagine doing this when I’m 50. — Confessions of an agency millennial
I might be on the phone with you holding in pee because I need to go to the bathroom and you won’t stop yelling at me. — Confessions of a Comcast customer service rep
It’s easier to be a fraud at an agency. — Confessions of a client
Times we explained things to you: 148
Number of stories we wrote about ad blocking this year: 104, up 97 percent year-over-year.
What would Kant do? Ad blocking is a problem, but it’s ethical
Ad blocking app Crystal’s creator: This isn’t extortion
Ad tech always wins: Ad blocker users are the new hot ad-targeting segment
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
SponsoredQ&A: How Jounce Media and Teads are framing SPO’s role in driving sustainability
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets.