The end of the year is a time for retrospectives.
While some publishers may choose to do it by looking back at their most “popular” or “shared” (or most “ad revenue-generating”) stories, Digiday is feeling a little more meta minded.
Here’s the year in Digiday journalism, broken down by the numbers.
Times we went “inside” something: 110
Inside porn’s breaking-news hub
Inside BuzzFeed’s new app
Inside Deloitte’s $1.5 billion agency
Inside the email inboxes of marketing executives
Five times we told you ‘five things’ about something:
5 things brands need to know about centennials
5 things we learned about SoulCycle from its IPO filing
5 things to know about the big AOL-Verizon deal
5 things we learned about the magazines’ digital challenges
5 things we learned about the year in media deals
The number of times we used a headline trick we refer to as ‘titular colonicity‘: 1,267
We live in an age of wonders: The taco emoji has arrived
Costolo out: What agencies want to see next at Twitter
Father of the emoticon comes out swinging: I think emojis are ugly
The ‘Ice Bucket Challenge’: A case study in viral marketing gold
The number of stories we wrote about the Ice Bucket Challenge, even though it was a thing in 2014: one
Why Red Nose Day was no Ice Bucket Challenge
The number of times we reported on emojis: 84, a 92 percent increase year-over-year
Durex wants to make a condom emoji
Finland introduces headbanger, sauna and vintage Nokia emojis
‘Exactly what we need:’ People mostly love the middle finger emoji in iOS 9.1
Agencies rendered as emojis
The times we had questions about millennials: 73
Will millennials cough up money for media?
Do we need millennial-focused ad agencies?
WTF is a millennial ‘Henry’?
Is millennial job-hopping really a problem?
Times we wondered “how”: 351, an average of one a day, barring major public holidays
How Southwest Airlines turned social media into social business
How Crunchyroll gets 750,000 people to pay for anime
How New York Times vet Denise Warren is trying to modernize Tribune Publishing
How sports comedy site The Kicker plans to get brands involved
Bonus: This one also deploys titular colonicity:
‘In China you have to use it’: How WeChat is powering a mobile commerce boom
How often we wrote about publishers
Our favorite confessions quotes:
I think every smart salesperson knows who the people on their lists are that need to be gifted in order to grease the wheel. We call them media whores. — Confessions of a publishing ad exec
I can’t imagine doing this when I’m 50. — Confessions of an agency millennial
I might be on the phone with you holding in pee because I need to go to the bathroom and you won’t stop yelling at me. — Confessions of a Comcast customer service rep
It’s easier to be a fraud at an agency. — Confessions of a client
Times we explained things to you: 148
Why ‘acceptable’ ads are no silver bullet for ad blocking
Why Business Insider won
Why fashion and beauty brands love Instagram
Why Wendy’s went upscale on Instagram
Number of stories we wrote about ad blocking this year: 104, up 97 percent year-over-year.
What would Kant do? Ad blocking is a problem, but it’s ethical
Ad blocking app Crystal’s creator: This isn’t extortion
Ad tech always wins: Ad blocker users are the new hot ad-targeting segment
Publishers say the competition is steeper than expected for event sponsorship dollars this year
Selling events was harder than expected for some publishers in Q2, but having a niche helped win some of the coveted sponsorship dollars.
Why some publishers are giving their AI chatbots a personality
BuzzFeed and Ingenio are hoping giving their chatbots a unique voice and tone will differentiate their AI products but others are prioritizing utility over entertainment.
Media Briefing: Publisher execs fear lack of visibility for Q3, but feel steady year over year
Publisher execs share how Q2 shook out for their businesses as they brace for an equally murky second half.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
Digiday+ Research: Nearly two-thirds of publishers think they will lose when the third-party cookie dies
Publishers have been busy prepping for the end of the third-party cookie, but that doesn't mean they think they'll come out on top in the post-cookie era. In fact, publishers count themselves among those who stand to lose from the end of the cookie.
Spotify cancels six true crime podcasts amid layoffs, Gimlet-Parcast merger
Spotify is canceling six shows and laying off 200 people as it merges its Gimlet and Parcast units to push its podcast business towards profitability.