Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Your emoji keyboard is about to become a whole lot tastier.
The emoji overlords at the Unicode Consortium released today a new batch of the pictorial symbols to developers, including popcorn, a cheese wedge and — most importantly — the taco.
That doesn’t mean these new emoji will land on iOS and Android immediately since those companies maintain their own set of emoji. But it’s a good sign the symbols will be included in a future update. The previous update, Unicode 7.0, included racially diverse faces, which took almost a year before they appeared on Apple devices.
The inclusion of the taco emoji is a victory for Taco Bell. The digitally attuned brand has been campaigning hard since last November with a Change.org petition, which racked up 33,000 signatures. The fast-food company also raffled off chic “Taco Emoji” shirts on its Twitter account.
Needless to say, Taco Bell was excited about the news:
@unicode WHAT? WHEN?
— Taco Bell (@tacobell) June 15, 2015
As was the internet:
Unicode 8.0 will feature the taco emoji. This is the most excited I have been in a long time!
— Caleb Wehunt (@calebwehunt) June 17, 2015
I HEARD THE TACO EMOJI IS COMING TODAY @tacobell OUR HARD WORK IS FINALLY GOING TO PAY OFF
— Brentan (@OhHeyBrent) June 17, 2015
TACO EMOJI IS FINALLY COMING
— erika gonzalez (@ErikasOfficial) June 17, 2015
With results like that, it’s only a matter of time that another brand — say, Doritos — petitions for their own emoji.
More in Marketing
In Graphic Detail: What Apple’s identity block means for the ad money
How Apple’s identity block hits publishers’ wallets, and why Apple can afford it.
Anthropic’s ad bill is soaring, according to IPO filing
Anthropic’s IPO filing shows an ad-free AI company with a fast-growing ad bill.
Salesforce’s $5.7 billion Braze deal puts marketers at an ecosystem crossroads
The deal promises faster, more connected marketing, while raising questions about vendor lock-in and how brands stand out as AI automates campaign execution.