Digiday+ Member Article

Premium or paywalled content is the most common feature of publishers’ subscriptions. But beyond content, publishers are relying on products like newsletters to attract new users and test out potential markets, according to a survey conducted by Digiday this August.

Of the 62 publishers polled at the Digiday Hot Topic: Subscriptions and Memberships event, the average publisher’s subscription contains just over two products. Seventy-nine percent of respondents said their subscriptions included content, the only feature used by the majority of publishers. But many are using newsletters as well as multimedia content like podcasts or video as subscriber-only content.

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