Despite the risks it poses to their businesses, publishers have now applied its consent standards to their U.S. audiences in an effort to avoid compliance issues, simplify audience data collection, and avoid last minute scrambles to adhere to the new privacy law passed in California.

According to a recent Digiday survey of 91 publishing executives, almost half  — 47 percent —  of U.S. publishers are applying GDPR standards to their U.S. audiences

  • LinkedIn Icon