Digiday+ Research: Agency, publisher return-to-work plans trending away from full-time office presence
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →
As the coronavirus pandemic continues to upend traditional work patterns a full two years after it began, and the Great Resignation recasts the ranks for employees across media, marketing and advertising technology sectors, agencies, for one, are settling into to a hybrid future.
A Digiday+ Research survey in February of agency and publishing execs found that 40% of the 95 agency professional respondents said their employers will never return to full-time, in-person work schedules. Less than one in 10 have physically returned to work full time.
And on the publisher side, 30% of 127 publishing professional respondents said their employers will never return to full-time, in-person work schedules. As with agencies, less than one in 10 have returned to fill-time, in-person work.
More in Media
Earnings from social and search players signal that AI will be a long-play investment
Giants like Google, Meta and Microsoft say investors and advertisers might have to wait longer for AI to generate a better return on investment.
Why some publishers aren’t ready to monetize generative AI chatbots with ads yet
Monetization of generative AI chatbot experiences is slow going. Some publishing execs said they’re not ready to add advertising to these products until they scale or can build a subscription model first.
Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards
Tentpole events and franchises are helping publishers lock in advertising revenue.