Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Coca-Cola and O2, the UK’s largest mobile provider, have partnered to launch one of the UK’s first permission-based mobile proximity marketing services for a large supermarket chain. O2 operates one of the UK’s most successful permission-based mobile advertising and discount networks, O2 More. Year-old O2 More is now beginning to integrate near-field technology into the roster of its services for its 2 million subscribers and is being used by O2 for the launch of The Co-op’s new campaign and O2 Media’s new mobile proximity marketing service, You Are Here.
“The Co-operative is keen to make use of cutting-edge technologies, and mobile proximity marketing means we can target customers with specific offers and engage with them directly,” stated Sean Toal, director of The Co- op’s food retail operations.
More in Media
Digiday+ Research: Dow Jones, Business Insider and other publishers on AI-driven search
This report explores how publishers are navigating search as AI reshapes how people access information and how publishers monetize content.
In Graphic Detail: AI licensing deals, protection measures aren’t slowing web scraping
AI bots are increasingly mining publisher content, with new data showing publishers are losing the traffic battle even as demand grows.
In Graphic Detail: The scale of the challenge facing publishers, politicians eager to damage Google’s adland dominance
Last year was a blowout ad revenue year for Google, despite challenges from several quarters.