for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Coca-Cola and O2, the UK’s largest mobile provider, have partnered to launch one of the UK’s first permission-based mobile proximity marketing services for a large supermarket chain. O2 operates one of the UK’s most successful permission-based mobile advertising and discount networks, O2 More. Year-old O2 More is now beginning to integrate near-field technology into the roster of its services for its 2 million subscribers and is being used by O2 for the launch of The Co-op’s new campaign and O2 Media’s new mobile proximity marketing service, You Are Here.
“The Co-operative is keen to make use of cutting-edge technologies, and mobile proximity marketing means we can target customers with specific offers and engage with them directly,” stated Sean Toal, director of The Co- op’s food retail operations.
More in Media
From page views to propensity: How the Daily Mail is retooling for a zero-click world
The pressure of zero-click underpins a wider product overhaul: games upgraded from sideshow to front door, new hubs like Crime Desk designed to keep niche communities coming back, an AI-powered dynamic paywall tuned to user behavior; a bigger bet on personalization and the app as a primary destination.
Bauer Media Group slashes publishing headcount in company-wide restructure
Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited.
Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers
As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.