Big digital publishers including BuzzFeed and Group Nine Media are aggressively courting advertisers with a new pitch: We can now sell you the ads that run against our videos on major social platforms and get you the reach you want — and you won’t have to worry about any brand-safety issues.

After getting the ability to sell its own Facebook pre-roll and mid-roll inventory in August, BuzzFeed can now pitch marketers on ads that run across any combination of Facebook, YouTube, Twitter and Snapchat. The publisher has been selling this cross-platform ad product for the last three months, according to BuzzFeed CRO Lee Brown.

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