Join us on July 30 in NYC for a breakfast & panel
Burberry is partnering with Pinterest to launch the platform’s first customized beauty board offering.
Using Pinterest’s application program interface, the luxury brand is creating boards with suggested products and makeup tips for users. The collaboration is part of an effort by Burberry to promote its new mascara line and is an extension of the company’s continued focus on digital. Users are asked to indicate their makeup preferences via a Burberry-sponsored questionnaire and then log in separately to their Pinterest account to discover their personalized board, where they can click directly on pins to make purchases on Sephora.com.
To read the rest of this story, please visit Glossy.
More in Media
WTF is LLM honeypotting?
Publishers and ecommerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.”
Why a once-anonymous creator unmasked herself to build a bigger media brand
Kristi Cook used to YouTube anonymously. Once she revealed her face, her account became wildly popular.
Creators are crashing through Hollywood, but there’s a ceiling
Hollywood is tapping creators for hit horror films, unique IP, and cameos, but there are limits to their star power in its current state.