Burberry is partnering with Pinterest to launch the platform’s first customized beauty board offering.
Using Pinterest’s application program interface, the luxury brand is creating boards with suggested products and makeup tips for users. The collaboration is part of an effort by Burberry to promote its new mascara line and is an extension of the company’s continued focus on digital. Users are asked to indicate their makeup preferences via a Burberry-sponsored questionnaire and then log in separately to their Pinterest account to discover their personalized board, where they can click directly on pins to make purchases on Sephora.com.
To read the rest of this story, please visit Glossy.
More in Media
Media Briefing: Overheard at the Digiday Publishing Summit, March 2026 edition
With no sign of search traffic returning, publishers are doubling down on subscriptions to build direct reader revenue — but it’s not easy.
People Inc.’s Jon Roberts on the AI licensing boom – and the revenue lag
People Inc’s Jon Roberts discusses the boom in AI content licensing marketplaces — and the revenue that could materialize for publishers.
YouTube is building infrastructure for the full creator-brand partnership life cycle
YouTube’s Gemini-powered Creator Partnerships promises to alleviate pain points in the influencer marketing pipeline.