Last chance to save on Digiday Publishing Summit passes is February 9
Burberry is partnering with Pinterest to launch the platform’s first customized beauty board offering.
Using Pinterest’s application program interface, the luxury brand is creating boards with suggested products and makeup tips for users. The collaboration is part of an effort by Burberry to promote its new mascara line and is an extension of the company’s continued focus on digital. Users are asked to indicate their makeup preferences via a Burberry-sponsored questionnaire and then log in separately to their Pinterest account to discover their personalized board, where they can click directly on pins to make purchases on Sephora.com.
To read the rest of this story, please visit Glossy.
More in Media
Digiday+ Research: How publishers from Dow Jones and Business Insider to People Inc. are approaching AI in 2026
Publishers continuously assess how to use AI without compromising editorial standards. Here’s how they’re doing it.
WTF is liquid content?
AI is melting the article format, allowing publishers to reshape stories into liquid content and personalized in real time.
Inside Goalhanger’s shift from podcast producer to screen studio
Podcasts now live across two modes at once — audio and video — reaching overlapping but not identical audiences under an increasingly elastic label.