7 spots left to attend:

Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit

SECURE YOUR SEAT

Apocalypse now?: NYSE, WSJ outages spook Twitter

Well, we had a good run.

This morning, the New York Stock Exchange halted trading because of a “technical issue” that knocked the markets offline. To make matters even more frightening, the Wall Street Journal’s homepage became inaccessible moments after, adding to an already-hectic morning that all started with United Airlines temporarily halting flights because of a “network connectivity” issues.

All of this happened before noon Eastern Time, not to mention Greece’s own economic meltdown and the fact that China’s stock market is in free fall. Pandemonium spread rapidly on Twitter — along with not a few jokes about these being the End of Times.

Although brands haven’t yet activated their real-time units to chime in on the conversation, everyone else on Twitter is wringing out their final few jokes before the universe collapses.

With additional reporting by Rachel Raudenbush

More in Media

As creators increasingly move into Hollywood, deal terms can put their IP at risk

Advertising Week New York explored the business of creator-led programming across entertainment, and the problems arising within it

Apple’s Safari ad tech blocklist sends publishers back to IAB Tech Lab’s Trusted Server

What publishers once filed under someday now has a deadline, and Apple set it.

Media Briefing: As AI search shifts referrals, publishers revisit registration walls 

As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.