for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Well, we had a good run.
This morning, the New York Stock Exchange halted trading because of a “technical issue” that knocked the markets offline. To make matters even more frightening, the Wall Street Journal’s homepage became inaccessible moments after, adding to an already-hectic morning that all started with United Airlines temporarily halting flights because of a “network connectivity” issues.
All of this happened before noon Eastern Time, not to mention Greece’s own economic meltdown and the fact that China’s stock market is in free fall. Pandemonium spread rapidly on Twitter — along with not a few jokes about these being the End of Times.
Although brands haven’t yet activated their real-time units to chime in on the conversation, everyone else on Twitter is wringing out their final few jokes before the universe collapses.
“Glitch better have my money” – all NYSE traders rn
— Hayes Brown (@HayesBrown) July 8, 2015
Real fear is when you imagine @twitter going dark at the same time as the NYSE. How would we even know how to feel — Brooklyn Middleton (@BklynMiddleton) July 8, 2015
there’s a really sweaty intern on hold with tech support somewhere at the NYSE while 3000 old white dudes stand over his desk
— tinybaby (@tinybaby) July 8, 2015
Dear NYSE, Try unplugging the router and plugging it back in. That usually works. — Breaking News Feed (@PzFeed) July 8, 2015
Has the #NYSE tried adding peas?
— Brian Fung (@b_fung) July 8, 2015
This I.T. guy is going to get an earful. @NYSE #NYSE @CNBC — Carl Quintanilla (@carlquintanilla) July 8, 2015
BREAKING: #NYSE halts trading while everyone goes to try the new @shakeshack chicken sandwich. pic.twitter.com/tI8c8dHFZ6
— First We Feast (@firstwefeast) July 8, 2015
What traders are seeing right now: #NYSE pic.twitter.com/UVf30oHOcL — TrivWorks (@TrivWorks) July 8, 2015
Getting off twitter, let me know when there’s a hot take linking NYSE outage to Amy Schumer
— Benjy Sarlin (@BenjySarlin) July 8, 2015
live from NYSE rn damn pic.twitter.com/DoOty756Bu
— Thrillist New York (@ThrillistNYC) July 8, 2015
With additional reporting by Rachel Raudenbush
More in Media
Vibes over metrics: Why more creators are holding IRL events to own their audience
IRL events are becoming increasingly important pillars of a content creator’s growth strategy; here’s why.
How The Financial Times is betting on personality-led vodcasts as its next subscription lever
By pairing star journalists with a subject‑specific standalone YouTube channel, the publisher hopes to deepen parasocial relationships off‑platform and cultivate future subscribers.
From page views to propensity: How the Daily Mail is retooling for a zero-click world
The pressure of zero-click underpins a wider product overhaul: games upgraded from sideshow to front door, new hubs like Crime Desk designed to keep niche communities coming back, an AI-powered dynamic paywall tuned to user behavior; a bigger bet on personalization and the app as a primary destination.