Join us Sept. 14-16 in Miami to connect with top publishing leaders
Looking at investment banker Terry Kawaja’s famous landscape slide of advertising technology leaves many shaking their heads. Who are all these companies? What value to they provide that the dozens of other logos do not? The sensible reaction is to decry the “complexity” of advertising technology. (Digiday certainly has.) And yet, according to Kawaja himself, there’s a larger, if related problem: duplication. The fact of the matter is, many of these companies aren’t providing something all that special from the others. They persist because of the surplus of venture capital flowing into advertising technology. Kawaja spoke to this in his presentation at Ad:Tech yesterday.
Read a rundown of Kawaja’s presentation on AllVoices. Follow Kawaja on Twitter @tkawaja.
More in Media
Molson Coors ditches its TV-era workflow to move at creator speed, quadrupling engagement
Molson Coors partnered with Movers+Shakers’ new consultancy group to completely overhaul its approach to creators, and it’s working.
Media Briefing: Publishers are rebuilding their newsrooms for the post-Google era
Publishers like USA Today Co. and NYT are reshaping audience teams and creating new roles to prepare for an AI search future.
How 11 retail media networks are trying to differentiate themselves to advertisers
With the launch of myriad retail media networks, these new divisions of various consumer-facing companies are now fighting for ad dollars.