Secure your place at the Digiday Publishing Summit in Vail, March 23-25
Looking at investment banker Terry Kawaja’s famous landscape slide of advertising technology leaves many shaking their heads. Who are all these companies? What value to they provide that the dozens of other logos do not? The sensible reaction is to decry the “complexity” of advertising technology. (Digiday certainly has.) And yet, according to Kawaja himself, there’s a larger, if related problem: duplication. The fact of the matter is, many of these companies aren’t providing something all that special from the others. They persist because of the surplus of venture capital flowing into advertising technology. Kawaja spoke to this in his presentation at Ad:Tech yesterday.
Read a rundown of Kawaja’s presentation on AllVoices. Follow Kawaja on Twitter @tkawaja.
More in Media
In graphic detail: Middle-tier creators are fueling the next phase of the creator economy
Facts and figures behind the growing middle tier of creators who make less than macro creators, but convert more.
How medical creator Nick Norwitz grew his Substack paid subscribers from 900 to 5,200 within 8 months
Creator Playbook: Unpacking the strategy behind medical YouTuber Nick Norwitz turning to Substack to significantly grow his brand.
Media Briefing: In the AI era, subscribers are the real prize — and the Telegraph proves it
In an era where AI is eroding referral traffic and third-party distribution, a subscriber who pays directly has become the most valuable reader a publisher can own. Springer just bought over a million of them.