Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Looking at investment banker Terry Kawaja’s famous landscape slide of advertising technology leaves many shaking their heads. Who are all these companies? What value to they provide that the dozens of other logos do not? The sensible reaction is to decry the “complexity” of advertising technology. (Digiday certainly has.) And yet, according to Kawaja himself, there’s a larger, if related problem: duplication. The fact of the matter is, many of these companies aren’t providing something all that special from the others. They persist because of the surplus of venture capital flowing into advertising technology. Kawaja spoke to this in his presentation at Ad:Tech yesterday.
Read a rundown of Kawaja’s presentation on AllVoices. Follow Kawaja on Twitter @tkawaja.
More in Media
Rethinking entry-level hiring in the age of AI: A conversation with Amazon’s Diana Godwin
Godwin, general manager of AWS Certifications at Amazon Web Services, has some insight on how certifications are bridging the skills gap.
WTF are synthetic audiences?
Publishers and brands are using AI to create a copy of audience behavior patterns to conduct market research faster and cheaper.
Forbes launches dynamic AI paywall as it ramps up post-search commercial diversification plans
For the latest Inside the publisher C-Suite series, Digiday spoke to Forbes CEO Sherry Phillips on its AI-era playbook, starting with its AI-powered dynamic paywall to new creator-led commercial opportunities.