Join us Sept. 14-16 in Miami to connect with top publishing leaders
Looking at investment banker Terry Kawaja’s famous landscape slide of advertising technology leaves many shaking their heads. Who are all these companies? What value to they provide that the dozens of other logos do not? The sensible reaction is to decry the “complexity” of advertising technology. (Digiday certainly has.) And yet, according to Kawaja himself, there’s a larger, if related problem: duplication. The fact of the matter is, many of these companies aren’t providing something all that special from the others. They persist because of the surplus of venture capital flowing into advertising technology. Kawaja spoke to this in his presentation at Ad:Tech yesterday.
Read a rundown of Kawaja’s presentation on AllVoices. Follow Kawaja on Twitter @tkawaja.
More in Media
The Telegraph’s next podcast play: video, events and paid memberships
The Telegraph is expanding its video podcast strategy into franchises spanning events and paid memberships to deepen audience relationships.
How a content marketer became an award-winning cannabis creator
A content marketer became a content creator to help grow one of the more difficult brands to scale on social: cannabis
Creator industry admits that fee pricing is out of control, but can’t agree on a fix
In the facing of rising creator costs, companies are offering benchmarking tools to level the negotiation playing field, but is it enough?