for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Slogans and mantras are inherently kind of cheesy. But alas, most companies, and especially agencies, embrace them and proudly display them on their sites. Here are some agency slogans with their jargon and vague grandiose statements examined and decoded — kind of.
“The work, the work, the work.” — BBDO
Sounds a little Jan Brady-ish. You know, like, kind of insecure about “the work,” so they have to repeat it over and over again to remind you that they do work, to make sure you really get it about the work. The work.
“We are the architects of advocacy.” — MRY
Yes, agencies should definitely use jargon and alliteration to make things catchy. Not.
“Patience and progress are fucking hard.” — Wieden + Kennedy
True dat. But minus-10 for including this slogan in a section called “Wiedensisms,” which includes such corny morsels as “Work is worship” and “Don’t say it, be it.”
“Contagious ideas that change the conversation.” — Publicis
Only advertising would take a word most people run from and treat it as a good thing.
“Brave and generous.” — 72andSunny
Aww, is this like an award at the end of summer camp for things like, “Best Smile” and “Awesome Soccer Player”?
More in Media
Vibes over metrics: Why more creators are holding IRL events to own their audience
IRL events are becoming increasingly important pillars of a content creator’s growth strategy; here’s why.
How The Financial Times is betting on personality-led vodcasts as its next subscription lever
By pairing star journalists with a subject‑specific standalone YouTube channel, The Financial Times hopes to deepen parasocial relationships off‑platform and cultivate future subscribers.
From page views to propensity: How the Daily Mail is retooling for a zero-click world
The pressure of zero-click underpins a wider product overhaul: games upgraded from sideshow to front door, new hubs like Crime Desk designed to keep niche communities coming back, an AI-powered dynamic paywall tuned to user behavior; a bigger bet on personalization and the app as a primary destination.