We always give the agency folks their fair share of teasing when it comes to ad creatives and agency culture stereotypes, but ad tech is just as ripe for mocking.
We already did the “38 Signs You’ve Been in Advertising Agencies Too Long,” so now we give you a list for you special ad tech people. Here are 28 signs that you’ve been in ad tech too long. Add any we forgot in the comments, or tweet them to @digiday.
1. You use at least two acronyms in every sentence you speak or write — even if you are addressing people who aren’t in the industry.
2. You’re on a first-name basis with the Ad:Tech booth babes.
3. You’ve worked at 15 different logos on the Lumascape.
4. You’ve pivoted five times — and are thinking of the sixth.
5. You’re sick of carving off a penny per CPM.
6. You just closed your series G round.
7. You’re spending time on the weekends arguing on Adexchanger with other DSPs over whose RTB is truly RTB.
8. You know what the old-timers list is. (via @lowbrowkate)
9. You think a .1 percent response rate is pretty damn good.
10. You have 35 Casale Media notebooks.
11. You once asked Terry Kawaja for an autograph.
12. You never get your DSPs, DMPs, SSPs and RTB mixed up. (via @aweinroth)
13. You remember when petabytes of data sounded big.
14. You’re considering a Big Data tattoo.
15. You got kicked off the Affiliate Marketing cruise.
16. You tweet 185 times a day, involving yourself into any discussion of ad tech.
17. You make RTB analogies during sports games.
18. Your spouse actually understands the Lumascape.
19. You’ve convinced yourself that buying ads from toolbar providers isn’t ripping off publishers.
20. You get excited when you’re retargeted by Zappos.
22. You wear around a DSP-branded red hooded sweatshirt everywhere you go.
22. You call yourself an “ad tech socialite.”
23. You keep telling people, “The direct mail guys are way worse, you know.”
24. You’re used to parties where the line is 15-deep for the men’s room and there’s no line at the ladies.’
25. You call anything — a website, tool, whatever — a “platform.”
26. You argue vehemently there’s something called “fourth-party data.”
27. You point to your number of queries per second as evidence of success.
28. You have a personal motto of “mo data, mo better.”
How digital news publishers will compete for political ad dollars in this year’s U.S. midterm elections
The midterms are expected to draw a historic amount of political ad spend. How will publishers compete for those dollars?
Ocean Media’s Jay Langan on how data fueled this independent agency’s long-term strategy
Over the last two decades, Ocean Media has emerged as one of the largest data-driven firms helping transform popular brands like Mint Mobile and Rakuten into household names.
Member ExclusiveMedia Briefing: Advertising and commerce ebb while subscriptions flow in publisher’s Q2 earnings reports
In this week's Media Briefing, media editor Kayleigh Barber analyzes the latest quarterly earnings reports from BuzzFeed, IAC's Dotdash Meredith, News Corp's Dow Jones, Gannett and The New York Times.
SponsoredHow brands are activating Gen Z and millennial TikTok audiences
Roland Hamilton, senior vice president of global licensing, Trusted Media Brands Although TikTok is widely considered a Gen Z platform, the video-sharing app also boasts a high number of millennial users. With more than 100 million active users in the U.S. alone, 32% of TikTok’s global audience is between the ages of 25–34. This large […]
Can Niche build the next decentralized social platform? Here’s why it matters
Niche is a decentralized online marketplace and social networking platform rolled into one. Unlike other social apps, it doesn't carry ads and it doesn't harvest user data.
Member ExclusiveDigiday+ Research deep dive: YouTube investments pay off for publishers’ brands, revenues
In this final installment of Digiday+ Research's deep dive into how publishers are using social media platforms, we're covering how publishers are investing time and money on YouTube -- and how that's translating to their revenues and brands.