The 10 Most Stereotypical Ad:tech Photos
Ad:tech has a venerable heritage in the digital industry. It’s been going on forever — well, since 1997 — and it’s huge. It’s also very, well, direct response. That means lots of lead-gen networks, tool providers and sundry other characters. It is also, alas, perhaps the last bastion of “booth babe” in digital media events. Here are 10 telling pics from ad:tech San Francisco, which just took place earlier this week. A special thanks to Steve Hall, whose Flickr photosream was the source for most of these pictures, and Matt Barash who also snapped a few for us.
Publishers Blame the Machines
Andrew Sullivan of The Dish and Barbara Rice, executive editor of Penthouse, share their concerns with publisher porn SEO tactics.
Ignacio Oreamuno of the Art Directors Club and Jason Pontin of MIT's Tech Review weigh in on the issues of agency awards culture and pay-for-performance editorial.
Digital Media’s Alienation Risk
Bad ads are everywhere on the Web. Heardable's Gunther Sonnenfeld and the former president of Macmillian Publishing, Doug Bennett, weigh in on the risks.
SponsoredWhy data clean rooms are a start, but not enough
Clean rooms are intended to be a “safe space” for brands to collaborate with walled gardens, but the greater opportunity for all brands is bringing together all of their data to create a single source of truth that they own and can continually enrich.
The Digiday Guide to Eradicating Industryspeak
Jargony words and tech terms get used and misused way too much. Here are some helpful guidelines on proper usage.
Desperately Seeking a Digital Media Model
Todd Sawicki of Zemanta, and David Parker of McCann Worldwide share concerns over banner ads and talent.