for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
What happens when agency execs negotiate against AI agents
This article is part of a series covering our Programmatic Marketing Summit. More from the series →
What really happens when AI agents are enlisted to negotiate ad deals?
To find out, I created an interactive game that has actual Gemini-powered AI agents represent buyers and sellers in an advertising deal. Then I asked Wpromote’s Skyler McGill and Butler/Till’s Ryan Lammela to test out the game.
If you want to play the game yourself, join us at the Digiday Programmatic Marketing Summit on May 6-8 in Palm Springs, California.
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