Last chance to save on Digiday Publishing Summit passes is February 9
Digiday podcast at Cannes Lions: How to deal with the reaction to ‘woke’ culture
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Subscribe: Apple Podcasts • Spotify
Day two of the Digiday podcast at Cannes Lions, and our guests were Jean Freeman, CEO and principal of L.A.-based Zambezi agency, accompanied by Grace Teng, who runs Scale by Zambezi, the agency’s media unit.
In an era where rebundling is back on the table, creative shop Zambezi was a bit ahead of the curve by launching Scale by Zambezi back in 2018, and both Freeman and Teng shared their thoughts on how media innovation has made the creative stronger and more engaging, while creative inspired media to try new activations using data and analytics.
On the hot topic of AI, Teng shared her experiences playing with Chat GPT for a health drink client. “We’ve actually just been playing around with it and had recommendations for clients recently, which have been pretty positively received,” said Teng.
Being a women-owned company hasn’t come easily, but Freeman said that while she’s in France, she’s looking to expand on Own It, the group she co-founded to help raise awareness about the still-small number of women-run agencies.
Make sure to tune in tomorrow for the next Digiday podcast at Cannes.
More in Media Buying
Inside the debate over agentic advertising and standards
The AdCP workflow proposals launched with aplomb, but just what is the reality of where the market is at?
Media Buying Briefing: CourtAvenue’s new president looks to grow, integrate and find M&A targets
Robyn Freye was Stagwell’s chief growth officer who had a hand in winning clients such as Qualcomm and Expedia, and helped to build out Sports Beach.
The fog between agencies and clients around data just keeps getting thicker: ID Comms report
Agencies blame clients for being so silo’d that the agency doesn’t have clarity on client data, arguably the lifeblood of modern digital marketing.