Digiday podcast at Cannes Lions: How to deal with the reaction to ‘woke’ culture
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Subscribe: Apple Podcasts • Spotify
Day two of the Digiday podcast at Cannes Lions, and our guests were Jean Freeman, CEO and principal of L.A.-based Zambezi agency, accompanied by Grace Teng, who runs Scale by Zambezi, the agency’s media unit.
In an era where rebundling is back on the table, creative shop Zambezi was a bit ahead of the curve by launching Scale by Zambezi back in 2018, and both Freeman and Teng shared their thoughts on how media innovation has made the creative stronger and more engaging, while creative inspired media to try new activations using data and analytics.
On the hot topic of AI, Teng shared her experiences playing with Chat GPT for a health drink client. “We’ve actually just been playing around with it and had recommendations for clients recently, which have been pretty positively received,” said Teng.
Being a women-owned company hasn’t come easily, but Freeman said that while she’s in France, she’s looking to expand on Own It, the group she co-founded to help raise awareness about the still-small number of women-run agencies.
Make sure to tune in tomorrow for the next Digiday podcast at Cannes.
More in Media Buying
Media Buying Briefing: What Dentsu’s synthetic audiences deal reveals about future of media planning
Synthetic audiences, or digital twins, offer cost benefits to agencies. There are deeper implications, though.
Omnicom wraps up its Cannes Lions presence with a YouTube livestream partnership
The partnership lets OMG clients target high-traffic live-streaming content, including sports, entertainment and shopping on YouTube.
Omnicom strikes partnerships with PayPal and X as its ‘live’ blitz at Cannes Lions continues
Omnicom’s partnerships aim to get clients closer to influencers and content that shows a higher propensity to spur consumers to purchase.