Digiday podcast at Cannes Lions: How to deal with the reaction to ‘woke’ culture
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Subscribe: Apple Podcasts • Spotify
Day two of the Digiday podcast at Cannes Lions, and our guests were Jean Freeman, CEO and principal of L.A.-based Zambezi agency, accompanied by Grace Teng, who runs Scale by Zambezi, the agency’s media unit.
In an era where rebundling is back on the table, creative shop Zambezi was a bit ahead of the curve by launching Scale by Zambezi back in 2018, and both Freeman and Teng shared their thoughts on how media innovation has made the creative stronger and more engaging, while creative inspired media to try new activations using data and analytics.
On the hot topic of AI, Teng shared her experiences playing with Chat GPT for a health drink client. “We’ve actually just been playing around with it and had recommendations for clients recently, which have been pretty positively received,” said Teng.
Being a women-owned company hasn’t come easily, but Freeman said that while she’s in France, she’s looking to expand on Own It, the group she co-founded to help raise awareness about the still-small number of women-run agencies.
Make sure to tune in tomorrow for the next Digiday podcast at Cannes.
More in Media Buying
Tubi’s Super Bowl viewership highlights brands’ embrace of FAST channels
The Big Game was a milestone for the Fox-owned streamer, and for advertisers searching for sports audiences.
The Trade Desk missed its revenue target for the first time, here’s how CEO Jeff Green pledged to fix it
The DSP eyes increased brand-direct efforts, AI-investments and is counting on Google’s exit from “the open internet.”
How Media By Mother’s CEO wrote a quick, noteworthy pitch using generative AI
The CEO of Media By Mother wrote a pitch for a global advertiser over the holiday break using Chat GPT — and got past the RFI stage.