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‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
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Media Buying
Future of Measurement
New entrants make media mix modeling faster and more accessible
July 23, 2024
Member Exclusive
Media Buying Briefing: What Naylor’s exit from Netflix means for streaming overall
July 22, 2024
Generative AI
AI Briefing: Why eBay is adding more AI advertising tools for sellers
July 19, 2024
Strategizing for the Future
Mod Op makes its largest agency acquisition as it expands AI, creative services
July 18, 2024
Evolving Agencies
Brian Lesser returns to GroupM with an expected focus on advancing tech
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Agency Culture
Clients want agencies to deliver industry expertise, agility and empathy, new research finds
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Member Exclusive
Media Buying Briefing: Retail media has become a full-funnel play for media agencies
July 15, 2024
The Creator Economy
Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEO
July 11, 2024
Evolving Agencies
Why media agencies are developing finance-based marketing and business intelligence expertise
July 10, 2024
Life Beyond the Cookie
IntentIQ’s post-cookie alternative ID test shows promise
July 9, 2024
Brands in Culture
How to prepare for Gen Alpha: Invest in YouTube, gaming and learning
July 8, 2024
Member Exclusive
Media Buying Briefing: Publicis Media’s Jessica Berger on AI and innovation
July 8, 2024
Evolving Agencies
This performance specialist shop finds new value as an agency for agencies
July 3, 2024
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