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Media Buying
Member Exclusive
Media Buying Briefing: Could virtual interns and brand safety bots be the future of AI for media agencies?
January 23, 2023
Managing Through Crisis
Google is increasingly turning to resellers as it conducts the largest round of layoffs in its history
January 20, 2023
Managing Through Crisis
GroupM confirms layoffs of staffers across N. America, EMEA regions
January 18, 2023
The Programmatic Marketer
ISBA’s latest programmatic transparency report points to a reduction in the ‘unknown’ ad spend delta, but more work is required
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Media Buying Briefing: Here’s why agencies say it’s not too early to understand Gen Alpha
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Life Beyond the Cookie
How to pick an identifier to navigate the ad industry’s cookieless future
January 12, 2023
Digiday+ Media Buying Briefing
Media Buying Briefing: Agencies focus on the practical rather than the theoretical at this year’s CES
January 9, 2023
Retail Revolution
Omnicom Media Group and Albertsons Media Collective partner on targeting and measuring CTV via The Trade Desk
January 5, 2023
Experimental Channels
Stagwell arms its Marketing Cloud quiver with its growing AR business, QR code functionality
January 4, 2023
The 2023 Notebook
Agencies plan to focus on TikTok, among other channels, in 2023
January 2, 2023
Member Exclusive
Media Buying Briefing: Where media agencies will focus their energies this year
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Evolving Agencies
Dentsu’s Jacki Kelley on her expanded client remit in the wake of a parent company restructure
December 26, 2022
Business of TV
Does Paramount’s move away from Upfront Week signal a real trend away from traditional advance selling and buying?
December 21, 2022
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