Nine passes left to attend the Digiday Publishing Summit
This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
Of all the advertising functions that the third-party has been co-opted to perform, keeping track of the content — including the ads — that someone is exposed to online is among the most basic uses. This fundamental use case is the focus of a proposal in Google’s Privacy Sandbox called Shared Storage.
Shared Storage basically serves as a storage locker within people’s browsers that advertisers, publishers and ad tech firms can use to stash information across sites and to act on that information. For example, an advertiser can use Shared Storage to tally the number of times someone was served a specific ad and cycle in a new ad to serve next, as covered in the video below.
More in Marketing
In Graphic Detail: AI adoption increases, but U.S. consumers are still wary
Digiday has charted the rise of generative AI, big tech’s investment into AI as well as agencies’ top use cases and consumer sentiment.
Confessions: How an indie agency’s over-reliance on AI drove it out of business
One creative exec’s cautionary tale of a founder obsessed with silver bullets — and an agency that ultimately went out of business because of it.
Why Ace Hardware believes its RMN can be a late-stage competitor — without ‘homegrowing anything’
Ace Hardware is the latest to chase retail media dollars with the launch of RedVest Media, betting that its hyper-local footprint can carve out a slice of the ad pie—even as a latecomer.