Connect with execs from Axios, The New York Times, Paramount and more.
This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
Of all the advertising functions that the third-party has been co-opted to perform, keeping track of the content — including the ads — that someone is exposed to online is among the most basic uses. This fundamental use case is the focus of a proposal in Google’s Privacy Sandbox called Shared Storage.
Shared Storage basically serves as a storage locker within people’s browsers that advertisers, publishers and ad tech firms can use to stash information across sites and to act on that information. For example, an advertiser can use Shared Storage to tally the number of times someone was served a specific ad and cycle in a new ad to serve next, as covered in the video below.
More in Marketing
To manage 300,000 creators, Unilever automates everything but the relationship
Unilever is using AI to vet creators and automate workflows as it scales a 300,000-creator network without handing over creative decisions.
Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?
With the World Cup at the midway point, ad spend estimates show the apparel rivals taking opposite tacks in their media approaches.
Platforms’ AI dilemma: scale without sameness
Using AI to create content risks a lot of it looking the same. But the platforms agree creativity will always come from humans.