Lock in a year of Digiday+ for 35% less. Ends May 29.
Window and door brand Safestyle UK has decided to get a little bit out there with its latest marketing stunt.
The run-of-the-mill brand created a pretty cool interactive digital experience called “The Secret Door.” It’s a site that uses Google Streetview to take you through a “secret door” and inside some of the weirder, more interesting places on Google Maps. For example, when I tried it the first time, I saw inside what looked like an agency office, but all of the people had furry animal costume heads on. Yeah. Trippy. There is a button, “Take me somewhere else,” that lets you go someplace else random — I ended up in a foggy forest next — or you can go back to the secret door and start from the beginning. It’s a pretty fun, playful idea that virtually transports users to random destinations.
The funniest part is the quality of the brand’s actual site versus its Secret Door site. Miles apart. The “Secret Door” site is a nicely designed, modern digital experience, whereas safestyle-windows.co.uk looks like it’s fresh out of the ’90s.
More in Marketing
TikTok Shop says sales from U.S. small businesses climbed 66% in 2025
U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the year before.
Walmart warns it may have to raise prices due to fuel costs
The possibility comes as higher fuel prices are already putting pressure on household budgets.
OpenAI gives ChatGPT ads a visual upgrade
OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.