Windows Brand Takes You Through Secret Digital Door

Window and door brand Safestyle UK has decided to get a little bit out there with its latest marketing stunt.

The run-of-the-mill brand created a pretty cool interactive digital experience called “The Secret Door.” It’s a site that uses Google Streetview to take you through a “secret door” and inside some of the weirder, more interesting places on Google Maps. For example, when I tried it the first time, I saw inside what looked like an agency office, but all of the people had furry animal costume heads on. Yeah. Trippy. There is a button, “Take me somewhere else,” that lets you go someplace else random — I ended up in a foggy forest next — or you can go back to the secret door and start from the beginning. It’s a pretty fun, playful idea that virtually transports users to random destinations.