Whisky Brand Creates Interactive Storm

Looks like The Weather Channel isn’t the only company creating artificial weather conditions for a campaign — although it’s probably the only one using the elements to torture interns. Scottish whisky brand Talisker has created an actual storm for its latest campaign.

Talisker distillery is based on the Isle of Skye, one of the wettest places in Scotland. In promotion of its new whisky, Talisker Storm, the brand, with the help of Vivid Design Works, created an interactive storm installation to bring the Isle of Skye’s weather across Europe.

The first stop for the storm was in London just outside the Design Museum. The 25-foot interactive installation, complete with dark clouds, creates fog, strong wind, heavy rain and even lightning — all the ingredients for the perfect storm. Passersby were given Talisker umbrellas and rain ponchos and invited to step into the storm to experience the elements. Participants were able to choose how harsh of a storm they wanted to experience. After being drenched and pushed around by the wind, participants were rewarded with a glass of Talisker storm to warm up. Participants also had the chance to win a whole bottle of Talisker.

The installation’s next stops will be Munich and Madrid. Watch the video of the London storm experience below.