Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
Emerging technologies and new business models, coupled with a focus on the big idea — all the while a need to innovate for clients and convince them to hand over the keys — can make any agency executive’s head ache.
Judith Carr, president of LBi will join Sophie Kelly, president of The Barbarian Group, in “The Agency’s Bet” at the Digiday Agency Summit, March 19-21 in Scottsdale, Ariz. In a rapid-fire session, the two will debate and discuss what agencies truly need to double down in the year ahead — and what agency execs should stop stressing over.
The two are joining a lineup of executives that include David Eastman, North America CEO, JWT; Sarah Baehr, digital director at Carat; Andy Wiedlin, CRO at BuzzFeed; and Chris Miller, chief digital officer at Draftfcb Chicago, among others.
Register today, or check the agenda for a full list of speakers and topics!
Image via Shutterstock
More in Marketing
What does media spend look like for 2026? It could be worse — and it might be
Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.
Pitch deck: How Amazon is emerging as the proof layer for TV spend
Amazon is positioning itself to advertisers as the “first-stop shop” for planning, buying, optimizing and measuring TV.
Here are the 2025 brand winners and losers of tariffs
Tariffs completely upended the retail industry in 2025 — and no company was left unscathed.