Emerging technologies and new business models, coupled with a focus on the big idea — all the while a need to innovate for clients and convince them to hand over the keys — can make any agency executive’s head ache.
Judith Carr, president of LBi will join Sophie Kelly, president of The Barbarian Group, in “The Agency’s Bet” at the Digiday Agency Summit, March 19-21 in Scottsdale, Ariz. In a rapid-fire session, the two will debate and discuss what agencies truly need to double down in the year ahead — and what agency execs should stop stressing over.
The two are joining a lineup of executives that include David Eastman, North America CEO, JWT; Sarah Baehr, digital director at Carat; Andy Wiedlin, CRO at BuzzFeed; and Chris Miller, chief digital officer at Draftfcb Chicago, among others.
Register today, or check the agenda for a full list of speakers and topics!
Image via Shutterstock
More in Marketing
Digiday+ Research: Publishers anticipate having more time with third-party cookies than marketers
The timeline on which Google will officially kill the third-party cookie is anyone’s guess at this point. According to a Digiday+ Research survey conducted in the second quarter, marketers’ guesses look very different from publishers’.
The Guardian moves closer to being a reader-supported business as it launches new cooking app
The app is being used to provide a compelling offering which encourages readers to support the Guardian more financially, while also reaching new audiences.
Manchester City uses Fortnite to expand its global audience
As Manchester City rolls out its own Fortnite experience, it will have to contend with the fact that this brand new world does not come with a pre-existing user base. To address this problem, the company plans to leverage its network of players and talent to spread the word across their social feeds.