Secure your place at the Digiday Publishing Summit in Vail, March 23-25
Emerging technologies and new business models, coupled with a focus on the big idea — all the while a need to innovate for clients and convince them to hand over the keys — can make any agency executive’s head ache.
Judith Carr, president of LBi will join Sophie Kelly, president of The Barbarian Group, in “The Agency’s Bet” at the Digiday Agency Summit, March 19-21 in Scottsdale, Ariz. In a rapid-fire session, the two will debate and discuss what agencies truly need to double down in the year ahead — and what agency execs should stop stressing over.
The two are joining a lineup of executives that include David Eastman, North America CEO, JWT; Sarah Baehr, digital director at Carat; Andy Wiedlin, CRO at BuzzFeed; and Chris Miller, chief digital officer at Draftfcb Chicago, among others.
Register today, or check the agenda for a full list of speakers and topics!
Image via Shutterstock
More in Marketing
‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well
One interesting side effect of marketing coming under greater scrutiny in the boardroom: CFOs are working more closely with agencies than ever before.
Why one brand reimbursed $10,000 to customers who paid its ‘Trump Tariff Surcharge’ last year
Sexual wellness company Dame is one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
WTF is Meta’s Manus tool?
Meta added a new agentic AI tool to its Ads Manager in February. Buyers have been cautiously probing its potential use cases.