Last chance to save on Digiday Publishing Summit passes is February 9
What it will take for advertisers to finally get ready to let go of the third-party cookie
This article is part of a series covering our Programmatic Marketing Summit. More from the series →
Two things the ad industry can seemingly count on like clockwork: Google to postpone its third-party cookie deprecation plans and advertisers to be less-than-ready for the cookie to go away.
During last month’s Digiday Programmatic Marketing Summit in Palm Springs, CA, agency executives rated advertisers’ current level of readiness for a post-cookie future and discussed what it will take to catalyze their preparations.
More in Marketing
WTF is Google’s Universal Commerce Protocol?
Google launched its UCP last month — a foundational layer which looks to enable agentic shopping within the tech giant’s ecosystem.
In the shadow of Khaby Lame’s deal, marketers face hard questions about influence and value
Anyone in marketing gawking at the near-billion price tag attached to TikTok creator Khaby Lame and his deal with Rich Sparkle Holdings isn’t really looking at innovation
How Tree Hut used AI to turn customer feedback into product insights and quadruple social engagement
Tree Hut is increasingly turning to AI to understand what its customer base wants next.