Join us Oct. 15-17 in Phoenix to connect with top media buyers
What it will take for advertisers to finally get ready to let go of the third-party cookie
This article is part of a series covering our Programmatic Marketing Summit. More from the series →
Two things the ad industry can seemingly count on like clockwork: Google to postpone its third-party cookie deprecation plans and advertisers to be less-than-ready for the cookie to go away.
During last month’s Digiday Programmatic Marketing Summit in Palm Springs, CA, agency executives rated advertisers’ current level of readiness for a post-cookie future and discussed what it will take to catalyze their preparations.
More in Marketing
Advertising Week Briefing: Podcast industry juggles using AI tools with maintaining medium’s intimacy
AI is having a transformative impact on content and advertising, and the audio space is no different.
Future of Marketing Briefing: Sora’s promise — and peril — for the creator economy
Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it
Tea in the courtroom: the gossipier side of the remedies trial over Google’s ad tech monopoly
Here’s a rundown of the gossipy sub plots and quiet power plays that emerged from the courtroom.