How Who What Wear’s first multi-brand runway show came together

Designers aren’t the only ones hopping aboard the see-now-buy-now bandwagon.

In an effort to capitalize on its readers’ rapt attention during fashion month, Who What Wear organized a fashion show aligned with the start of New York Fashion Week. On Wednesday night, the fashion and shopping site made its runway debut at the Skylight Modern, debuting 30 editor-curated looks featuring items from 60 brands, which ran the gamut from Urban Outfitters to Marc Jacobs.