for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Designers aren’t the only ones hopping aboard the see-now-buy-now bandwagon.
In an effort to capitalize on its readers’ rapt attention during fashion month, Who What Wear organized a fashion show aligned with the start of New York Fashion Week. On Wednesday night, the fashion and shopping site made its runway debut at the Skylight Modern, debuting 30 editor-curated looks featuring items from 60 brands, which ran the gamut from Urban Outfitters to Marc Jacobs.
To read the rest of this story, please visit Glossy.
More in Marketing
The promise and threat of AI, as understood through the eyes of Possible
Nielsen’s Peter Naylor, Multilocal’s Fern Potter and Crossmedia’s Kamran Asghar shared their learnings and teachings coming out of the Possible conference in Miami.
‘The bridge between intuition and ROI’: The M&A race to own advertising’s last unmeasured lever
The ad industry’s hottest M&A target isn’t what you think.
CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study
Where 68% of CMOs are seen as actively contributing to strategy and strategic decisions, only 8% are perceived as actually leading it.