Last chance:

9 spots left to attend the Digiday Programmatic Marketing Summit

REGISTER

How Who What Wear’s first multi-brand runway show came together

Designers aren’t the only ones hopping aboard the see-now-buy-now bandwagon.

In an effort to capitalize on its readers’ rapt attention during fashion month, Who What Wear organized a fashion show aligned with the start of New York Fashion Week. On Wednesday night, the fashion and shopping site made its runway debut at the Skylight Modern, debuting 30 editor-curated looks featuring items from 60 brands, which ran the gamut from Urban Outfitters to Marc Jacobs.

To read the rest of this story, please visit Glossy.

https://digiday.com/?p=221738

More in Marketing

Why some creators are returning to traditional jobs and side hustles as brand deals slow

With greater economic pressure than ever before, some content creators are going back to full-time work and diversifying their income.

At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies

Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.

The case for and against… advertising through the trade war

Marketers face a tough choice in the face of tariffs: hold the line, or beat a measured retreat? Let’s review the arguments on either side of the aisle.