Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Blame Blake Griffin for the atrocious new Los Angeles Clippers logo.
The NBA team, purchased by former Microsoft CEO Steve Ballmer last year, unveiled new uniforms adorned with the divisive logos on Wednesday. Fans revolted, comparing it to a tacky video game logo designed using ClipArt.
Ballmer took the criticism in stride and poked fun at it in a new Funny or Die video depicting his others idea for the logo. With his trademark enthusiasm fully on display, he runs through other ideas with other Clippers players. The joke: they’re all copies of other company logos, including Microsoft’s. (He blames “old habits” for that one.)
Finally, Griffin steps in to veer him away from being accused of copyright infringement. “I’m big into fonts,” he explains before launching into a montage of his design process that led him to create the new logo.
Ballmer is thrilled with the rebrand, making him one of the few. Watch below:
More in Marketing
WTF are tokens?
When someone sends a prompt or receives a response, the system breaks language into small segments. These fragments are tokens.
AI is changing how retailers select tech partners
The quick rise of artificial intelligence-powered tools has reshaped retailers’ process of selecting technology partners for anything from marketing to supply chain to merchandising.
YouTube’s upmarket TV push still runs on mid-funnel DNA
YouTube is balancing wanting to be premium TV, the short-form powerhouse and a creator economy engine all at once.