Blame Blake Griffin for the atrocious new Los Angeles Clippers logo.
The NBA team, purchased by former Microsoft CEO Steve Ballmer last year, unveiled new uniforms adorned with the divisive logos on Wednesday. Fans revolted, comparing it to a tacky video game logo designed using ClipArt.
Ballmer took the criticism in stride and poked fun at it in a new Funny or Die video depicting his others idea for the logo. With his trademark enthusiasm fully on display, he runs through other ideas with other Clippers players. The joke: they’re all copies of other company logos, including Microsoft’s. (He blames “old habits” for that one.)
Finally, Griffin steps in to veer him away from being accused of copyright infringement. “I’m big into fonts,” he explains before launching into a montage of his design process that led him to create the new logo.
Ballmer is thrilled with the rebrand, making him one of the few. Watch below:
More in Marketing
Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search
While AI-generated search results are still relatively new compared to traditional search results, marketers are deeply feeling the effects.
‘Google doesn’t care that it’s terrible’: Brand, agency execs air frustrations with The Trade Desk, Google’s Performance Max, Meta’s Advantage+
Think transparency is hard to come by in programmatic advertising? Well, get a bunch of brand and agency executives in a room, and they’ll get super transparent about how opaque the digital ad market has become.
Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy
This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He had detailed knowledge of […]