How Vans’ vp of design put the aging brand on every cool kid’s radar
When Vans collaborated with Japanese contemporary artist Takashi Murakami for a line of sneakers and apparel in 2015, the world’s cool kids took notice. The patterns — Murakami’s signature psychedelic designs in a bold rainbow of colors — debuted at a celebration in Downtown Manhattan, at Soho’s Opening Ceremony store. The items, sold globally through boutique partners like Opening Ceremony and Bodega, quickly sold out.
The collaboration was part of the Vans Vault line, a limited sneaker and apparel category at Vans that remakes the classic sneaker lines (Vans’ slip-ons, high tops, lace-ups and more) with premium materials and designer collaborations, and sells them at higher-end price points. In its 10th year, when the Murakami collaboration dropped, Vault had officially established itself as a force to be reckoned with in the exclusive lifestyle footwear lexicon, on par with Adidas’s Originals and Nike’s Lab lines.
Two years in, Bose’s first CMO outlines his plan for the brand
It took a minute, but Bose is enjoying the benefits of having a CMO for the first time.
As America returns to the office, Xerox returns to advertising
As the next generation enters the workforce, Xerox tailors its ad strategy to them.
Marketing Briefing: As Pride approaches, marketers should be ‘truly invested’ as marketing backlash continues
Marketers and agency execs say that this current moment will likely make clear the brands that are truly committed to supporting the LGBTQIA+ community and those that had simply made Pride an annual marketing moment.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
Why Airbnb’s global head of marketing says in-housing agency critique is a fallacy
As the in-housing agency trend continues, Digiday talks to Airbnb about its strategy.
Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023
The gaming industry's ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession.