Prices rise Tuesday:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

SAVE NOW

Urban Outfitters joins retailers using politics to profit

Urban Outfitters, never shy to be evocative in its product development, is currently selling anti-Donald Trump shirts, mugs and stickers at its retail stores.

The company joins a number of retailers that have recently started to capitalize on the 2016 presidential election, including American Apparel’s “Make America Gay Again” T-shirt campaign, a play on Trump’s campaign slogan and an effort to support LBGTQ rights. The Trump garb includes a shirt with the phrase “IDK Not Trump Tho,” a pin that reads “Trump 20Never,” anti-Trump mugs and a book of Trump quotations designed to look like Mao Zedong’s Little Red Book. The gear is currently being sold alongside seemingly pro-Hillary Clinton shirts, including one that reads “Hillary Runnin’ Thangs Tour 2016.”

To read the rest of the story, please visit Glossy.

More in Marketing

TikTok Search Ads

Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category

This fall, there’s been a steady drumbeat of new brands launching in the big-box retailer’s home category.

Ruggable’s new ad spend strategy shifts focus to ShopMy creators

Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO.