Urban Outfitters, never shy to be evocative in its product development, is currently selling anti-Donald Trump shirts, mugs and stickers at its retail stores.
The company joins a number of retailers that have recently started to capitalize on the 2016 presidential election, including American Apparel’s “Make America Gay Again” T-shirt campaign, a play on Trump’s campaign slogan and an effort to support LBGTQ rights. The Trump garb includes a shirt with the phrase “IDK Not Trump Tho,” a pin that reads “Trump 20Never,” anti-Trump mugs and a book of Trump quotations designed to look like Mao Zedong’s Little Red Book. The gear is currently being sold alongside seemingly pro-Hillary Clinton shirts, including one that reads “Hillary Runnin’ Thangs Tour 2016.”
To read the rest of the story, please visit Glossy.
More in Marketing
Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual
Shoppers continue to grapple with higher prices and affordability, while brands face rising operating costs and increased pressure to prove their marketing dollars are delivering measurable returns.
Inside the indie agencies founded by Omnicom and IPG’s former staffers
Thousands of media practitioners and creatives have left Omnicom since its merger with IPG. Some have already founded their own agencies.
Who owns the creative brief? Brands and creators are renegotiating the relationship
Brands are moving creators beyond sponsored posts and into the creative process, reshaping who influences marketing decisions.