Urban Outfitters joins retailers using politics to profit

Urban Outfitters, never shy to be evocative in its product development, is currently selling anti-Donald Trump shirts, mugs and stickers at its retail stores.

The company joins a number of retailers that have recently started to capitalize on the 2016 presidential election, including American Apparel’s “Make America Gay Again” T-shirt campaign, a play on Trump’s campaign slogan and an effort to support LBGTQ rights. The Trump garb includes a shirt with the phrase “IDK Not Trump Tho,” a pin that reads “Trump 20Never,” anti-Trump mugs and a book of Trump quotations designed to look like Mao Zedong’s Little Red Book. The gear is currently being sold alongside seemingly pro-Hillary Clinton shirts, including one that reads “Hillary Runnin’ Thangs Tour 2016.”

To read the rest of the story, please visit Glossy.

More in Marketing

Connect, don’t absorb: Dept’s AI bet on orchestration over operating systems

Dept’s AI assistant already touches a fifth of its revenue. It wants 80% by next year.

WTF is containerization?

Containerization is suddenly everywhere in ad tech conversations.

The AI search boom is fueling content budgets before media buys

As brands chase visibility in AI search, many are reallocating SEO, content and creator budgets before investing in AI search advertising.