Urban Outfitters, never shy to be evocative in its product development, is currently selling anti-Donald Trump shirts, mugs and stickers at its retail stores.
The company joins a number of retailers that have recently started to capitalize on the 2016 presidential election, including American Apparel’s “Make America Gay Again” T-shirt campaign, a play on Trump’s campaign slogan and an effort to support LBGTQ rights. The Trump garb includes a shirt with the phrase “IDK Not Trump Tho,” a pin that reads “Trump 20Never,” anti-Trump mugs and a book of Trump quotations designed to look like Mao Zedong’s Little Red Book. The gear is currently being sold alongside seemingly pro-Hillary Clinton shirts, including one that reads “Hillary Runnin’ Thangs Tour 2016.”
To read the rest of the story, please visit Glossy.
More in Marketing
How brands shifted marketing and media strategies through year of tariffs
Marketers share how they navigated the maze of tariffs and regulatory changes this year.
Despite the hype, agentic AI isn’t ready to take the brand controls just yet
Despite agentic AI boosting content creation speed, human oversight remains critical due to concerns over hallucination, brand consistency.
Starbucks hires first-of-its-kind marketing role heading up fashion and beauty collabs
Neiv Toledano has joined Starbucks as its senior marketing manager of fashion and beauty.