
Urban Outfitters, never shy to be evocative in its product development, is currently selling anti-Donald Trump shirts, mugs and stickers at its retail stores.
The company joins a number of retailers that have recently started to capitalize on the 2016 presidential election, including American Apparel’s “Make America Gay Again” T-shirt campaign, a play on Trump’s campaign slogan and an effort to support LBGTQ rights. The Trump garb includes a shirt with the phrase “IDK Not Trump Tho,” a pin that reads “Trump 20Never,” anti-Trump mugs and a book of Trump quotations designed to look like Mao Zedong’s Little Red Book. The gear is currently being sold alongside seemingly pro-Hillary Clinton shirts, including one that reads “Hillary Runnin’ Thangs Tour 2016.”
To read the rest of the story, please visit Glossy.
More in Marketing

Ad execs hope quarterly earnings reform can ease short-termism, but it’s no silver bullet
Short-term thinking can hold marketers back, but SEC changes won’t easily unpick culture of quick wins.

Marketers warm to AI, but creative challenges and legal risks still loom
Marketers are testing generative AI in campaigns more than ever — but copyright lawsuits and uncanny visuals keep some from going all in.

Pitch deck: How Google is responding to advertisers’ concerns about AI Max
Google’s first pitch deck on the AI-powered suite of ad tools left advertisers concerned. This updated deck aims to reassure them.