Urban Outfitters joins retailers using politics to profit

Urban Outfitters, never shy to be evocative in its product development, is currently selling anti-Donald Trump shirts, mugs and stickers at its retail stores.

The company joins a number of retailers that have recently started to capitalize on the 2016 presidential election, including American Apparel’s “Make America Gay Again” T-shirt campaign, a play on Trump’s campaign slogan and an effort to support LBGTQ rights. The Trump garb includes a shirt with the phrase “IDK Not Trump Tho,” a pin that reads “Trump 20Never,” anti-Trump mugs and a book of Trump quotations designed to look like Mao Zedong’s Little Red Book. The gear is currently being sold alongside seemingly pro-Hillary Clinton shirts, including one that reads “Hillary Runnin’ Thangs Tour 2016.”

To read the rest of the story, please visit Glossy.

https://digiday.com/?p=188966

More in Marketing

Why Oatly’s marketers prefer cultural signals to focus groups

It’s doing this through its work with cultural intelligence platform CultureLab — tapping into media narratives and emerging behaviors.

TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment app

At this year’s TikTok World, the platform’s annual global ad product summit, TikTok revealed new products to entice advertisers.

‘A conscious decision’: Agencies still choose to go to Cannes amid economic uncertainty

As the ad industry returns to the rosé-soaked Riviera for Cannes Lions, agencies are navigating economic uncertainty.