Urban Outfitters joins retailers using politics to profit

Urban Outfitters, never shy to be evocative in its product development, is currently selling anti-Donald Trump shirts, mugs and stickers at its retail stores.

The company joins a number of retailers that have recently started to capitalize on the 2016 presidential election, including American Apparel’s “Make America Gay Again” T-shirt campaign, a play on Trump’s campaign slogan and an effort to support LBGTQ rights. The Trump garb includes a shirt with the phrase “IDK Not Trump Tho,” a pin that reads “Trump 20Never,” anti-Trump mugs and a book of Trump quotations designed to look like Mao Zedong’s Little Red Book. The gear is currently being sold alongside seemingly pro-Hillary Clinton shirts, including one that reads “Hillary Runnin’ Thangs Tour 2016.”

To read the rest of the story, please visit Glossy.

More in Marketing

Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy

This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He had detailed knowledge of […]

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Marketers’ adoption of AI technology has risen significantly in recent years, but training employees on using these tools lags behind overall adoption.

Possible expands to Lisbon in 2027, keeping its focus on marketing, tech, culture and creativity

Digiday caught up with Carolina Cespedes of GoGo Squeez, Remy Stiles of agency Kepler and Oz Etzioni of Clinch, as well as Possible’s co-founder and owner.