Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
Today, Muslims around the world are celebrating Eid Ul-Adha. The worldwide holiday is one of the two most important celebrations in the Muslim calendar. It follows the first 10 days of Islam’s holiest month, Dhul Hijjah. So far it has attracted over 274,000 tweets.
Never usually shy about holidays — whether its World Milk Day or Leap Day — U.K. brands have been mostly silent today. That is, oddly, with the exception of the football clubs.
This morning Manchester United shared a picture of its empty stadium alongside the message “Eid Mubarak”, which translates from Arabic as “blessed celebration.” It also shared the message on its Facebook page, where the post attracted 26,000 likes.
Eid Mubarak from #MUFC! pic.twitter.com/0N8UbpzLYr
— Manchester United (@ManUtd) September 12, 2016
For those celebrating, “big Eid” is a time for prayer and sharing food with friends, family and those in need. Eid ul-Fitr, known as “little Eid”, is a separate celebration that marks the end of fasting during the month of Ramadan.
Liverpool FC shared a similar post to Manchester United from its grounds this morning. That has attracted over 4,300 retweets. The club’s Facebook post showing the exterior of its stadium attracted 11,000 likes.
Eid Mubarak to everyone celebrating today. pic.twitter.com/1vHHIkbFM1
— Liverpool FC (@LFC) September 12, 2016
Others scored, but on a smaller scale. Everton got 150 likes for a tweet which featured an emoji of the sacred Kaaba, while West Ham’s picture of several players, including midfielder Gökhan Töre, had quadruple that. Some, like Chelsea, chose to retweet messages from high-profile players, including Yaya Touré and Paul Pogba.
While 4.5 percent of the U.K. population are Muslim, Islam is the fastest-growing religion worldwide. It is estimated to increase 35 percent by 2050.
It’s a time of growth for the U.K.’s football clubs too, as they attract foreign investment and wider audiences beyond Britain’s turf.
Investors from the Middle East have poured $1.5 billion into football clubs in Europe. For example, Emirates Airline’s various sponsorships and Sheikh Mansour’s ownership of Manchester City.
Twitter’s analysis from 2015 shows that Football fandoms are as diverse as ever, with geography no barrier to loyal supporters.
Meanwhile, overseas visitors to U.K. games topped 800,000 in 2014. And with growing interest from Asia, it’s no wonder Manchester United has a Twitter account for Indonesia, Malaysia and also one in Spanish.
More in Marketing
What does media spend look like for 2026? It could be worse — and it might be
Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.
Pitch deck: How Amazon is emerging as the proof layer for TV spend
Amazon is positioning itself to advertisers as the “first-stop shop” for planning, buying, optimizing and measuring TV.
Here are the 2025 brand winners and losers of tariffs
Tariffs completely upended the retail industry in 2025 — and no company was left unscathed.