Save 50% on a 3-month Digiday+ membership. Ends Dec 12.
Zara has become a thorn in the side of the fashion industry. With its tendency to produce knockoff versions of runway styles in just a few weeks, the Inditex-owned fast-fashion company — which just posted a 9 percent profit boost for the last three quarters, equal to $2.4 billion — has thrown the fashion industry into a frenzy to keep up with consumer demand and better respond to social media–driven trends.
The fast-fashion giant is, of course, problematic, plagued by the pollution of over-production and unethical labor practices. But in order to compete with the company, traditional retailers can borrow a few best practices from its playbook.
To read the rest of this article, please visit Glossy.
More in Marketing
How Costco stood against Trump’s agenda on tariffs, DEI this year
Costco has continuously been held up as an example of a company that has stood firm in its willingness to do what it believes is best for the business.
Brands look to experiential marketing as antidote to AI slop, digital fatigue
Brands are prioritizing experiential and IRL marketing as an antidote to ‘AI slop’ and digital fatigue.
Agencies push curation upstream, reclaiming control of the programmatic bidstream
Curation spent much of this year in a fog, loosely defined and inconsistently applied. Agencies say they plan to tighten the screws in 2026.