Last chance to save on Digiday Publishing Summit passes is February 9
Zara has become a thorn in the side of the fashion industry. With its tendency to produce knockoff versions of runway styles in just a few weeks, the Inditex-owned fast-fashion company — which just posted a 9 percent profit boost for the last three quarters, equal to $2.4 billion — has thrown the fashion industry into a frenzy to keep up with consumer demand and better respond to social media–driven trends.
The fast-fashion giant is, of course, problematic, plagued by the pollution of over-production and unethical labor practices. But in order to compete with the company, traditional retailers can borrow a few best practices from its playbook.
To read the rest of this article, please visit Glossy.
More in Marketing
‘Our marketing is not a bullshit machine’: Why Perplexity is investing in targeted, organic growth
Perplexity is banking on its name carrying weight to keep current users engaged and attract new ones
As AI catches on across luxury, brands play up their emotional value
At Shoptalk Luxe, vendors and brands alike described deeper AI integration than ever before.
Future of Marketing Briefing: Advertising’s tracking system meets a new political reality
The privacy debate in advertising is entering a phase when decisions will stick.