Tone-deaf campaigns and stolen art: The year in fashion brand fails
Try as they may, fashion brands are not impervious to tone-deaf campaigns and marketing gaffes.
Even the most storied luxury fashion houses find themselves in the occasional PR nightmare and are left to precariously pick up the pieces. Occasionally, they are successful in digging themselves out of their self-created hole relatively unscathed, but seeing as it’s the age of social media, outcry from the general public can be constant and unrelenting. Here are some of the biggest brand fails of 2016:
Zara steals art, again
Fast-fashion retailers ripping off high-end designs and selling them at a fraction of the cost isn’t anything new. In May, Zara began selling a line of clothing called the “Streetwise Collection” that appeared to be modeled almost directly off of Kanye West’s Yeezy Season 2 line. Forever 21 was embroiled in similar controversy, thanks to a selection of garments that looked a bit too similar to Yeezy’s. To read the rest of this article, please visit Glossy.
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Why a gaming and esports company is launching its own metaverse platform
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‘I faked it as hard as I could’: How Mojo Supermarket’s founder broke the Madison Avenue-style advertising mold
Mojo Supermarket founder Mo Said left the big agency world and bet on himself.
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Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
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As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct
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‘The worst of both worlds’: Confessions of an agency HR exec on the push and pull of returning to the office
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