7 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

Tidal apologizes for continuing to charge for canceled accounts

Tidal is once again striking a negative chord with its customers.

The streaming music service, owned by Jay Z and a mafia of musicians, is reportedly charging some users a $19.99 monthly fee, even after they’ve cancelled their subscriptions.

The incident was first spotted by a writer at The Verge who wrote that his credit card was charged despite canceling his subscription several months ago. “Wasn’t my account essentially closed? Without any action or permission on my part, Tidal has reenabled my inactive username,” wrote Chris Welch.

It wasn’t just Welch that was seeing an unauthorized charge on their credit cards. Frustrated former Tidal subscribers complained on Twitter about also being charged the $19.99 fee over the past few weeks:

Tidal is apologizing for the error. In an email to those affected, the service is refunding the $19.99 fee and offering them a free, three-month premium subscription, perhaps as a clever ploy to convince people to start paying for it again after the grace period has lapsed. The company didn’t respond to our request for comment.

Since its launch less than a year ago, Tidal has been a comedy of errors. Artists have trashed its ownership, the platform has been plagued with outages and the company has been leveled with layoffs. On top of all that, the company has replaced its CEO three times.

More in Marketing

Walmart, Target, Kroger swap name brands for private labels in Thanksgiving meal deals

Walmart’s website says its meal costs 25% less than the basket it offered last year, and that the turkey was at the lowest price since 2019.

Amid search wars, Google touts YouTube, display inventory to advertisers

Google is pushing Demand Gen and YouTube to ad partners, hedging against the inevitable erosion of its search business by AI chatbots.

Future of Marketing Briefing: The agentic turn inside programmatic advertising

The arrival of the Agentic RTB Framework this week lands as this week lands as the third agentic standard in under a month.