10 spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Tidal apologizes for continuing to charge for canceled accounts

Tidal is once again striking a negative chord with its customers.

The streaming music service, owned by Jay Z and a mafia of musicians, is reportedly charging some users a $19.99 monthly fee, even after they’ve cancelled their subscriptions.

The incident was first spotted by a writer at The Verge who wrote that his credit card was charged despite canceling his subscription several months ago. “Wasn’t my account essentially closed? Without any action or permission on my part, Tidal has reenabled my inactive username,” wrote Chris Welch.

It wasn’t just Welch that was seeing an unauthorized charge on their credit cards. Frustrated former Tidal subscribers complained on Twitter about also being charged the $19.99 fee over the past few weeks:

Tidal is apologizing for the error. In an email to those affected, the service is refunding the $19.99 fee and offering them a free, three-month premium subscription, perhaps as a clever ploy to convince people to start paying for it again after the grace period has lapsed. The company didn’t respond to our request for comment.

Since its launch less than a year ago, Tidal has been a comedy of errors. Artists have trashed its ownership, the platform has been plagued with outages and the company has been leveled with layoffs. On top of all that, the company has replaced its CEO three times.

More in Marketing

Brand marketers are adopting fan-first social media strategies

Bigger brands are picking up a social playbook perfected by startup and scaleup marketers, having seen the results. But can it work at scale?

Creators build GEO strategies to get discovered by brands and agencies in AI search

With no established playbook for AI search, creators are starting to build their own.

How H&M, Chobani, UrbanStems and Teleties are refining their partnership strategies

Brands are refining partnerships to match audiences, drive cultural relevance and find new growth.