AI Marketing Strategies | NYC
Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
The definitive guide to what’s in and out in ad tech in 2022
• September 6, 2022 •
Ivy Liu
Trending in The Programmatic Marketer
Most Read
More in Marketing
Inside the brand and agency scramble for first-party data in the AI era
January 9, 2026
Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.
Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media
January 9, 2026
The next retail media war is between Walmart Connect’s Sparky and Amazon’s Rufus, driven by agentic AI and first-party data.
What does media spend look like for 2026? It could be worse — and it might be
January 8, 2026
Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.