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Digiday+ Research: Retailers take a more complex approach to loyalty

Loyalty programs have changed over the last year: The number of retailers who offer them has increased, and the programs are now more complex.

The Trade Desk is changing how advertisers buy — and what they can see

The Trade Desk’s new buying modes bundle costs and automate decisions. Here’s what that means for advertisers.

AI talk at retail events shifts to proving real results, defining a true strategy

AI is moving further and further away from the experimentation phase. That was clear at this year’s Shoptalk Spring.