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Ronan Shields

Ronan Shields

Ronan Shields

  • Business of TV

    How Netflix could up the ante for advertisers as it explores solutions to its ad tech conundrum

  • The Programmatic Marketer

    Why regulators’ scrutiny of Big Tech is rekindling buyers’ interest in ad tech 

  • Business of TV

    Netflix is reviewing its ad strategy, considering ‘build or buy’ pivots away from Microsoft

  • The Programmatic Publisher

    ‘A clean, unadulterated supply chain’: The Trade Desk on a year into its OpenPath direct deals with publishers

  • The Programmatic Publisher

    A year on, The Trade Desk’s Open Path is moving toward its goals, but challenges persist

  • Life Beyond the Cookie

    Marketers seek adaptability amid a fragmented post-cookie landscape

  • Managing Through Crisis

    Criteo adds to the ongoing wave of ad tech layoffs

  • The Programmatic Marketer

    The Trade Desk’s bumper quarter has some important caveats

  • building a robot
    The Programmatic Publisher

    ‘Fundamentally, the SSP business is not very attractive’: The fall out of ad tech’s latest round of closures

  • The Programmatic Marketer

    Big Village Media and EMX Digital file Chapter 11 proceedings

  • The Programmatic Marketer

    Criteo flaunts its retail wares as sell-off speculation mounts

  • Marketing on Platforms

    How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue

  • Gaming & Esports

    Why acquisitions could be the inevitable future for embattled in-game ad companies

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