The definitive guide to what’s in and out for influencer marketing in 2023
Over the years, influencer marketing has gone from a nice-to-have to must-have when it comes to marketing strategy. The momentum influencer marketing has picked up isn’t slowing anytime soon – the industry is expected to be valued at $21.1 billion this year, according to Influencer Marketing Hub, a resource for the industry.
From the rise of micro influencers to updated guidelines from the Federal Trade Commission, keeping up with the changes isn’t an easy task. Once-hot trends have cooled off, replaced in some cases by a yearning for more authenticity.
For a comprehensive look at the ups and down of the influencer marketing industry, find what’s in and what’s out below. And let us know what we missed.
More in Marketing
How brands shifted marketing and media strategies through year of tariffs
Marketers share how they navigated the maze of tariffs and regulatory changes this year.
Despite the hype, agentic AI isn’t ready to take the brand controls just yet
Despite agentic AI boosting content creation speed, human oversight remains critical due to concerns over hallucination, brand consistency.
Starbucks hires first-of-its-kind marketing role heading up fashion and beauty collabs
Neiv Toledano has joined Starbucks as its senior marketing manager of fashion and beauty.