Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
The definitive guide to what’s in and out for influencer marketing in 2023
Over the years, influencer marketing has gone from a nice-to-have to must-have when it comes to marketing strategy. The momentum influencer marketing has picked up isn’t slowing anytime soon – the industry is expected to be valued at $21.1 billion this year, according to Influencer Marketing Hub, a resource for the industry.
From the rise of micro influencers to updated guidelines from the Federal Trade Commission, keeping up with the changes isn’t an easy task. Once-hot trends have cooled off, replaced in some cases by a yearning for more authenticity.
For a comprehensive look at the ups and down of the influencer marketing industry, find what’s in and what’s out below. And let us know what we missed.
More in Marketing
The chance to win the holiday marketing season has already come and gone, per Traackr’s holiday report
The influencer marketing platform tracked the top brands according to VIT, Traackr’s proprietary metric for visibility, impact and trust.
The EU’s Digital Omnibus offers relief for ad tech, but hands more power to Big Tech and AI agents
What it means for GDPR, ad tech and the online media industry as a whole.
Future of Marketing Briefing: Bold call – the legacy influencer agency doesn’t fit the new market
The influencer shops that once drew investor enthusiasm are now ceding ground to tools that promise scale, predictability and a cleaner margin story.