for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
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Brands mum on social issues
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Brands taking a stand
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Brand apologies for marketing gaffes
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Ignoring backlash until it dies down
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Fear of AI
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Acting knowledgeable about AI
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AI chatbots
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Conversational marketing
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X talking up video
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X talking up brand safety
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Talking about how screwed TikTok is
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Talking about how screwed X is
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The cynicism that Google is months away from killing third-party cookies
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The realization that Google is months away from killing third-party cookies
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Rumors that Apple wants to upend advertising
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Rumors that Apple will launch a DSP
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What diversity commitments?
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Branding cocktail celebrations as celebrations of diversity, equity and inclusion
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Culture jacking
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Purpose-driven campaigns
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All eyes on the MediaLink party after Michael Kassen and UTA skirmish
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Hollywood and adland moving closer together
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ESG FTL
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ESG FTW
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Streaming bundles AKA reinvention of cable
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Endless new streamers
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Financial media networks
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Retail media networks
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B2B marketing like B2C
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B2B marketing not being part of the conversation
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Athletes as brands
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Hollywood celebs
More in Marketing
Ipsy joins the WNBA craze as the official beauty partner of the Las Vegas Aces
The three-year partnership will see Ipsy’s logo show up on the Aces’ jerseys, on the free-throw line of the court and on the backboard of the Aces’ home court.
Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms
Advertisers are rewriting the branded entertainment playbook for a sports-focused media landscape.
Possible expands not only its area but also its marketer presence, aka ‘gold dust’
Besides taking over an adjacent hotel, the conference is holding more events on the beach as it ramps up its meetups between marketers and vendors.