Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
In
Brands mum on social issues
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Brands taking a stand
In
Brand apologies for marketing gaffes
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Ignoring backlash until it dies down
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Fear of AI
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Acting knowledgeable about AI
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AI chatbots
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Conversational marketing
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X talking up video
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X talking up brand safety
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Talking about how screwed TikTok is
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Talking about how screwed X is
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The cynicism that Google is months away from killing third-party cookies
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The realization that Google is months away from killing third-party cookies
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Rumors that Apple wants to upend advertising
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Rumors that Apple will launch a DSP
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What diversity commitments?
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Branding cocktail celebrations as celebrations of diversity, equity and inclusion
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Culture jacking
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Purpose-driven campaigns
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All eyes on the MediaLink party after Michael Kassen and UTA skirmish
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Hollywood and adland moving closer together
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ESG FTL
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ESG FTW
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Streaming bundles AKA reinvention of cable
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Endless new streamers
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Financial media networks
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Retail media networks
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B2B marketing like B2C
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B2B marketing not being part of the conversation
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Athletes as brands
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Hollywood celebs
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