Lock in a year of Digiday+ for 35% less. Ends May 29.
Ted Baker is moving into the digital age with a new autumn/winter push that includes the brand’s first ever shoppable film and a revamp of its in-store experience.
Dubbed “Mission Impeccable,” the campaign is based on the theme of espionage, a nod to the retailer’s British, James Bond-esque feel. It includes a shoppable film directed by Guy Ritchie as well as the first-ever fashion retail application of the Google App’s voice search.
Read the rest of this story at Glossy.
More in Marketing
Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge
Deciding how AI is used, vetting tools, shaping best practices and how staff are incentivized to use AI tools are still up for debate internally at agencies.
Pitch deck: X leans on AI and performance in a bid to win ad dollars
For the past few years, X emphasized brand safety capabilities to reassure advertisers. This latest deck is all about the new AI era of X.
Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
For advertisers like Chivas Regal, Maker’s Mark and Jameson sports is now the keystone of efforts to recruit younger drinkers and renew brand profiles.