Ted Baker is moving into the digital age with a new autumn/winter push that includes the brand’s first ever shoppable film and a revamp of its in-store experience.
Dubbed “Mission Impeccable,” the campaign is based on the theme of espionage, a nod to the retailer’s British, James Bond-esque feel. It includes a shoppable film directed by Guy Ritchie as well as the first-ever fashion retail application of the Google App’s voice search.
Read the rest of this story at Glossy.
More in Marketing
Retail leaders at Target, Lowe’s and more on the AI investments they’re plotting for 2026
Anywhere from 33% to 83% of respondents used AI to do their holiday shopping in 2025.
Why cookware brand HexClad is sitting out of the Super Bowl for a broader field
With Super Bowl ad costs hitting $8 million, brands like HexClad are pivoting to streaming and other sports stages for a better marketing bet.
Inside the brand and agency scramble for first-party data in the AI era
Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.