for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Ted Baker is moving into the digital age with a new autumn/winter push that includes the brand’s first ever shoppable film and a revamp of its in-store experience.
Dubbed “Mission Impeccable,” the campaign is based on the theme of espionage, a nod to the retailer’s British, James Bond-esque feel. It includes a shoppable film directed by Guy Ritchie as well as the first-ever fashion retail application of the Google App’s voice search.
Read the rest of this story at Glossy.
More in Marketing
A closer look at OpenAI’s ads manager – and how much work it still needs
OpenAI’s ads manager is being tested. Here’s what it can (and can’t) do yet.
Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media
A comment engagement strategy is in vogue because audiences are no longer enamored by highly polished social media posts.
Creator content has become critical for retail media networks
Execs in the advertising businesses of retailers like Walmart, Best Buy and Albertsons see value in incorporating more creator-led content.