The definitive Digiday guide to what’s in and what’s out at SXSW this year

Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →

yume-sxsw

It’s that time of the year. Startups, brands and ad agencies will all make the pilgrimage to Austin in order to pay homage to the power of technology — and to eat brisket and guzzle Lone Stars.

SXSW has become the conference people love to hate. It is crowded, overhyped, filled with the same people you see in New York City and San Francisco and so 2012, yet it keeps chugging along, seemingly bigger each year than the last. And yet SXSW morphs each year. As a service to readers, Digiday has tapped into over a decade of collective experience in attending SXSW in order to determine once and for all what’s in and what’s most definitely out at SXSW this year.

SXSW_in-out

https://digiday.com/?p=109752

More in Marketing

Meta’s Threads ads arrive fast, but advertisers move at their own pace

Threads ads are here, and so is the predictable wave of testing.

Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped

Third-party cookies are still widespread but they’re no longer foundational. The shift is already underway, it’s just no longer waiting on Chrome.

confessions guy

Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate

For media buyers, it’s been a wild time filled with false starts, urgency and many delays to an ever-extending deadline.