Sugar Brand Goes X-Rated

Looks like sugar brand In the Raw has a raunchy sense of humor.

The all-natural sugar brand has recently launched a funny campaign of fake Craigslist personals that direct people to “HOT IN THE RAW ACTION DOT COM,” where sugar lovers can be tantalized by pixelated naughty images of desserts.

The campaign also includes an “Au Natural” Facebook app that lets people create their own censored sexy food images. You can also see other people’s naughty food pics on the Facebook app image gallery.

Images via In The Raw

More in Marketing

Albertsons is putting digital screens for ads in more than a third of its stores

The retail giant has seen enough success in its digital screen network to begin a rollout in 800 of its 2,200-plus stores in 2026.

The Australian Open wants to be ‘the Super Bowl’ for experiential beauty marketing

“Tennis is in vogue at the moment,” said Roddy Campbell, director of partnerships and international business at Tennis Australia

The lead image shows a football player taking a selfie.

Dick’s invests in in-house influencers as brands seek control

Dick’s beefs up its in-house influencer program, joining brands moving to own creator relationships.