3 SPOTS LEFT:

Join us at the Digiday Publishing Summit from March 24-26 in Vail

VIEW EVENT

Sugar Brand Goes X-Rated

Looks like sugar brand In the Raw has a raunchy sense of humor.

The all-natural sugar brand has recently launched a funny campaign of fake Craigslist personals that direct people to “HOT IN THE RAW ACTION DOT COM,” where sugar lovers can be tantalized by pixelated naughty images of desserts.

The campaign also includes an “Au Natural” Facebook app that lets people create their own censored sexy food images. You can also see other people’s naughty food pics on the Facebook app image gallery.

Images via In The Raw

https://digiday.com/?p=26522

More in Marketing

Digiday+ Research: TikTok usage and spend fall as U.S. ban looms

Brands’ TikTok usage and — more importantly — their marketing spend have both fallen off as of the first quarter of this year.

Why one exec thinks 2025 could be Pinterest’s most pivotal year yet

Pinterest’s vp of performance Matt Crystal caught up with Digiday to discuss the platform’s 2025 plans.

Amazon’s expanding ad platforms casts shadow on ad tech cottage industry

As Amazon continues to expand its ad platform, it’s casting a greater shadow over the cottage industry of ad tech that’s grown around it.