It is rare for an airline to voluntarily associate itself with scandal (or, for that matter, Danger), but on Wednesday Spirit Airlines did both when it continued its two-year dig against embattled New York City mayor hopeful Anthony Weiner.
In an email sent to customers, Spirit announced a getaway special called “The Weiner Rises Again,” a $24-off coupon to flights to Cancun or Los Cabos, Mexico.
This is not the first easy Weiner pun the Hollywood, Florida, airline has made. In 2011, when it first came to light that Weiner had been sending inappropriate messages to women, Spirit offered fliers $9 fares that were “too HARD to resist.”
This time, the joke is on Weiner’s pseudonym, Carlos Danger, which he used to send NSFW messages to a 22-year-old. And, once again, the ad prominently features a hot god – this one slightly more anthropomorphic than the last.
Not one to let sleeping dogs lie, Spirit gets in a mention of Ron Mexico, the name quarterback Michael Vick used when he was sued by a woman who claimed he gave herpes (the case was settled out of court).
When asked for a comment, a Spirit spokeswoman replied to Digiday, “We’re spreading the word of vacation package savings. What’s not to love about low fares and great deals?”
Spirit Airlines New Mascot: “Carlos Danger’s” Weiner: You have to love Spirit Airlines — I just received this… https://t.co/GXuR4r1SXz
— Pamela Geller (@Atlasshrugs) July 24, 2013
— Latino Rebels (@latinorebels) July 24, 2013
For the record, Sasha Fierce and Chris Gaines have yet to weigh in.
How GAMURS shows the esports journalism industry’s struggle to overcome low freelance rates
Former staff members told Digiday that higher-ups routinely ignored their requests to raise freelance rates, and at times even increased freelancers’ workload without any consideration of increased wages.
How Estonia adjusted its national branding strategy in response to the war in Ukraine
Following Russia’s invasion of Ukraine, Brand Estonia has officially added a fourth pillar to its national brand: the country’s embrace of democratic values. The purpose of the added messagin
Surging photo-sharing app BeReal has brands like Chipotle, e.l.f. Cosmetics rushing to understand platform’s appeal with Gen Z
As social media newcomer BeReal gains traction, marketers start discussions about where and if brands belong on BeReal.
SponsoredHow marketers are tailoring data-driven creative to engage audiences on CTV
Green Mountain Coffee Roasters partners with Martha Stewart to retool its social media strategy
In order to get the retain their current consumers while also reaching new, younger consumers, Green Mountain Coffee Roasters has worked to create more easily digestible content.
The Rundown: Meta to put new ads all over Facebook and Instagram, including on user profiles
Meta is launching new ad formats this quarter, which are hoping to capitalize off of readers' appetite for discovery.