Save 50% on a 3-month Digiday+ membership. Ends Dec 12.
With a 40-foot Ferris wheel, carousel, carnival games and cotton candy, Tommy Hilfiger’s “Tommy’s Pier,” a carnival-themed party and fashion show, will play out as an Instagram fashion influencer’s fantasy. Two-thousand tickets will be passed out to fill the pier during the Sept. 9 event in the Manhattan Seaport, half of which are for the public. It’s one of the biggest consumer invitations to a fashion show: Last fall, Givenchy made 800 tickets available.
The draw of the event will be model Gigi Hadid, premiering the launch of her first clothing collection for the brand, Tommy x Gigi, on the runway, which will be streamed live on Tommy.com and Vogue.com. The collection will go on sale online and in stores that night.
To read the rest of this story, please visit Glossy.
More in Marketing
How Costco stood against Trump’s agenda on tariffs, DEI this year
Costco has continuously been held up as an example of a company that has stood firm in its willingness to do what it believes is best for the business.
Brands look to experiential marketing as antidote to AI slop, digital fatigue
Brands are prioritizing experiential and IRL marketing as an antidote to ‘AI slop’ and digital fatigue.
Agencies push curation upstream, reclaiming control of the programmatic bidstream
Curation spent much of this year in a fog, loosely defined and inconsistently applied. Agencies say they plan to tighten the screws in 2026.