Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
With a 40-foot Ferris wheel, carousel, carnival games and cotton candy, Tommy Hilfiger’s “Tommy’s Pier,” a carnival-themed party and fashion show, will play out as an Instagram fashion influencer’s fantasy. Two-thousand tickets will be passed out to fill the pier during the Sept. 9 event in the Manhattan Seaport, half of which are for the public. It’s one of the biggest consumer invitations to a fashion show: Last fall, Givenchy made 800 tickets available.
The draw of the event will be model Gigi Hadid, premiering the launch of her first clothing collection for the brand, Tommy x Gigi, on the runway, which will be streamed live on Tommy.com and Vogue.com. The collection will go on sale online and in stores that night.
To read the rest of this story, please visit Glossy.
More in Marketing
Walmart adds AI-generated audio summaries to select product pages
Walmart has added such audio summaries to product pages on its app for more than 1,000 premium beauty products.
Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit
Amazon’s DSP has seen a growth in advertisers’ use of and preference for the platform over the last year and a half, as others such as The Trade Desk and Google have lost some clout with advertisers.
How brands are trying to optimize, outsmart AI answer engines across the zero-click landscape
AI answer engines are prompting marketers to rethink strategies for brand visibility and content optimization in a rapidly evolving, zero-click search landscape.