![snapchat-spectacles](https://digiday.com/wp-content/uploads/sites/3/2016/09/snapchat-spectacles.jpg?w=1030&h=440&crop=1)
Snap Inc. is going to great lengths to make sure its techie toy for the face, Snapchat Spectacles, lands with a bang.
The San Francisco-based social media platform announced its first product, Spectacles, in September. The sunglasses, which sell for $130, come in three colors — black, teal and coral — and resemble an unassuming pair of shades you might pick up at Urban Outfitters. The fashionable look of Spectacles was no accident: Snap worked with Vergence Labs, a startup specializing in high-tech but still appealing eyewear, in creating them.
To read the rest of this story, please visit Glossy.
More in Marketing
![](https://digiday.com/wp-content/uploads/sites/3/2022/12/diverse-crowd.jpg?w=439&h=277&crop=1)
Hyve Group buys the Possible conference, and will add a meeting element to it in the future
Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible.
![](https://digiday.com/wp-content/uploads/sites/3/2024/05/tiktok-stage-digiday.gif?w=439&h=277&crop=1)
Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
The video platform is a crucial part of paid social plans this summer, say advertisers and agency execs.
![](https://digiday.com/wp-content/uploads/sites/3/2024/07/trump-harris-digiday.gif?w=439&h=277&crop=1)
Where Kamala Harris and Donald Trump stand on big tech issues
The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.