Luke Matthews doesn’t like the word “sneakerhead,” but he’s grown to accept it. “For me, they’re always trainers,” he says.
The 24-year-old tastemaker, who owns 120 pairs of those trainers, runs social media at U.K. shoe retailer Size? — part of the buoyant JD Sports empire. Matthews was nabbed for the job fresh out of university, having worked a part-time job on the Size? shop floor during his law degree. During his two-year tenure, he has used his ability to speak to fellow trainer lovers to double the retailer’s Twitter following and add 450,000 fans to its Instagram.
Read the rest of this story on Glossy.
More in Marketing
‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat
Whatever hope remained that this would be a short war is fading. And with it, the assumption that the economic damage would be too.
Walmart-Vizio’s CTV measurement faces incrementality hurdle
Walmart’s Vizio deal promises closed-loop CTV measurement, but brands are waiting for data clean rooms and proof of incrementality.
How E.l.f. Beauty is using AI to alleviate the workload of its workforce
E.l.f. Beauty’s chief digital officer, Ekta Chopra, shared the four pillars that guide the beauty brand’s approach to AI implementation.