Rimmel London to host Snapchat press conference with new brand ambassador, Cara Delevingne
Cara Delevingne has established herself as a bonafide model-actress double threat, and now will continue to enhance her celebrity as a brand ambassador for Rimmel London.
In tandem with the announcement, the cosmetics company will host a Snapchat press conference on April 15, in which Delevingne will answer user-submitted questions sent to the brand’s account with the hashtag #RimmelxCara. Delevingne will answer her five favorite questions from fans and expound upon her coming stint as brand ambassador.
The model recently appeared in a campaign by Yves Saint Laurent, and will be featured in a pending Rimmel advertising campaign slated to air later this year.
“She will be a powerful addition to the brand, inspiring a new generation of women and showcasing a different facet of the eclectic London looks,” Johanna Bussinelli, chief marketing officer of color cosmetics at Coty, parent company of Rimmel, said in a statement.
Fashion and beauty brands are continuing to expand their offerings on Snapchat, looking for new ways to innovate beyond just featuring backstage footage during Fashion Week. Last week, Burberry ran its own Snapchat Discover channel for 24 hours, joining major publishing mainstays like BuzzFeed and Vice and establishing itself as the first luxury brand to run a Discover native ad.
Likewise, in September Alexander Wang invited consumers to his store via Snapchat, and Marc Jacobs has since followed suit. The company launched its Snapchat during fashion week in February and has used the platform to promote special events and in-store promotions.
Rimmel, best known for its “Get the London Look” tagline, joined Snapchat in March of this year.
“I’m honored to be working with Rimmel. It’s the first makeup brand I was introduced to as a teenager. I’m a London girl through and through and Rimmel truly captures and represents the city’s edgy, cosmopolitan beauty styles,” Delevingne said in a statement.
‘What got us here won’t get us there’: Agencies experiment with promotional structures to cultivate talent
As people become accustomed to coping with the fallout from the pandemic, they're bolder about requesting flexibility.
Member ExclusiveCase Study: Vice Media Group on the ‘urgent need to reclaim brand safety’
A keyword blocking strategy at Vice inappropriately determined some articles to be unsafe, according to findings by Vice and Oracle Data Cloud.
“The bigger brands want the traffic”: Marketers still aren’t wowed by Instagram Checkout
In some cases, brands miss out on valuable customer data, such as email addresses, when they use Checkout.
SponsoredPeople-based identifiers are driving personalized customer experiences
Marketing teams are now well into 2021, and third-party cookies along with mobile ad IDs are officially on notice, which has implications for all marketers. Soon, cookie- and device-based targeting, frequency capping, measurement and attribution will break. Evolving privacy regulations and policy changes from browsers and device makers have sparked many proposed solutions to replace […]
Businesses grapple to maintain company culture for their distributed workforces
The move to remote working has made it more difficult to promote company culture and remind staffers what the organization stands for.
Member ExclusiveMarketing Briefing: One year into the pandemic, 4 ways work will remain changed for marketers and agency execs
A new push for flexibility isn’t likely to go away despite hope for a return to some sense of normalcy as the vaccine rollout ramps up.