12 spots left to attend the Digiday Programmatic Marketing Summit
Before English film director and producer Ridley Scott was making silver screen hits like “Blade Runner” and “Gladiator,” he was directing commercials for London agencies. Now he’s going back to his roots with this new animated short film that he’s made for Coca-Cola featuring the brand’s iconic animal ambassadors: polar bears.
Scott sets up a whole polar bear family for the video, complete with loving mother, serious father, and a host of siblings from toddler to teen. Scott gives the traditionally non-speaking polar bears personalities and speech in this cute family adventure. (Advertising likes nothing more than anthropomorphic animals, after all.) Think “Happy Feet” but staring polar bears. And try not to think about those sad PSA commercials about how polar bears are dying out.
Image via Flickr by Shan213
More in Marketing
The winners and losers of Google’s third-party cookie reversal
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
As talk of recession looms, smaller brands bet on the value of retail media — here’s why
Despite tight budgets and looming recession fears, some smaller brands are ramping up investment in retail media networks to boost visibility.
Industry vets’ dos and don’ts to managing chaos when ‘attention is essentially on clearance’
To get a sense of how some marketers, agency execs and industry analysts are figuring out this moment, we asked them for their dos and don’ts.